Programmatic

The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
23 Jan 2025
Disney’s Barnes Sees Programmatic Dominating Advertising
Disney’s Barnes Sees Programmatic Dominating Advertising
20 Jan 2025
CTV’s Premium Content Helps to Showcase Brands: Roku’s Jason Schifrien
CTV’s Premium Content Helps to Showcase Brands: Roku’s Jason Schifrien
14 Jan 2025
Biddable Live Sports, ‘Magic Words’ Help Brands Reach Key TV Audiences: Disney’s Matt Barnes
Biddable Live Sports, ‘Magic Words’ Help Brands Reach Key TV Audiences: Disney’s Matt Barnes
13 Jan 2025
ITV Revs Up Ad Innovation Engine With Retail Media and Lead-Gen Ads: Jayesh Rajdev
ITV Revs Up Ad Innovation Engine With Retail Media and Lead-Gen Ads: Jayesh Rajdev
13 Jan 2025
Comcast Advertising Aims to Make TV Ad Buying as Simple as Social
Comcast Advertising Aims to Make TV Ad Buying as Simple as Social
10 Jan 2025
AI Creative, Self-Serve Buying Unlock CTV for Smaller Buyers: Simulmedia’s Morgan
AI Creative, Self-Serve Buying Unlock CTV for Smaller Buyers: Simulmedia’s Morgan
8 Jan 2025
FreeWheel’s Mark McKee: CTV Can Democratize Ads For Smaller Businesses
FreeWheel’s Mark McKee: CTV Can Democratize Ads For Smaller Businesses
7 Jan 2025
Streaming Needs More Standards, Live Events Are Next Frontier: Index Exchange’s Gardner
Streaming Needs More Standards, Live Events Are Next Frontier: Index Exchange’s Gardner
6 Jan 2025
CES’s Growing Retail Media Presence Points to Innovation: Spark Foundry’s April Carlisle
CES’s Growing Retail Media Presence Points to Innovation: Spark Foundry’s April Carlisle
6 Jan 2025
Curating Ad Inventory Key to Open Web Success: Infolinks’ Bob Regular
Curating Ad Inventory Key to Open Web Success: Infolinks’ Bob Regular
6 Jan 2025
TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke
TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke
18 Dec 2024
Generative AI Can Be Your Creative Assistant: Moloco’s Berger On Marketing Adoption
Generative AI Can Be Your Creative Assistant: Moloco’s Berger On Marketing Adoption
17 Dec 2024
Programmatic Tools Make TV Ad Campaigns Feasible for More Brands: Publica’s Cameron Miille
Programmatic Tools Make TV Ad Campaigns Feasible for More Brands: Publica’s Cameron Miille
16 Dec 2024
OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
15 Dec 2024
Powering Programmatic: LG Ad Solutions, Magnite Expand Global Partnership
Powering Programmatic: LG Ad Solutions, Magnite Expand Global Partnership
10 Dec 2024
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter
Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter
26 Nov 2024
Why Ad Servers Matter: Mediaocean’s Bill Wise on the $500 Million Innovid Acquisition
Why Ad Servers Matter: Mediaocean’s Bill Wise on the $500 Million Innovid Acquisition
25 Nov 2024
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
21 Nov 2024