Programmatic

TripleLift CEO Dave Helmreich on Creative Innovation, Publisher Value and New Era of Ad Performance
8 May 2025
Rebranding of Streaming Arm as SpringServe Marks New Era in Adtech: Magnite’s Sean Buckley
2 May 2025
PayPal’s Mark Grether Unveils Ambitious Offsite Ads Strategy, Touting ‘Transaction Graph’ as Future
30 Apr 2025
NBCUniversal’s James Kreckler on Redefining Live-Event Ads With Content, Tech and Peacock’s Pods
28 Apr 2025
TV’s Transparency Challenge: Is the Black Box Opening?
21 Apr 2025
Index Exchange’s Andrew Casale: Google Monopoly Ruling Puts Divestiture Squarely on the Table
18 Apr 2025
Horizon Media’s Nav Singh on AI, CTV and the Future of Programmatic: ‘The World Is Our Oyster’
15 Apr 2025
Digital Sports and Live Events are Redefining Advertising Access: Dentsu’s Jessie Schwartzfarb
13 Apr 2025
Philo’s Turner: Transparent Supply Path Demands Two-Way Street
9 Apr 2025
Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
6 Apr 2025
FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou
2 Apr 2025
Scaling Live Event Advertising Requires Infrastructure, Workflow Innovations: Index Exchange’s Hazan
31 Mar 2025
Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys
31 Mar 2025
Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg
30 Mar 2025
FreeWheel Turns to Pods to Solve Programmatic TV’s Live Challenge
26 Mar 2025
Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s Friedman
26 Mar 2025
CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez
24 Mar 2025
For Live TV, Programmatic Needs Predictability: IAB Tech Lab Exec
24 Mar 2025
Native Ad Formats Create New Growth Opportunities in CTV: Magnite’s Greg Sherrill
22 Mar 2025
Roku’s Programmatic Evolution: From Manual Stitching to Real-Time Bidding
19 Mar 2025
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