Programmatic

Advertisers Want it All: Mass Audience Reach Plus Advanced Targeting in CTV
Advertisers Want it All: Mass Audience Reach Plus Advanced Targeting in CTV
7 Jan 2026
Advanced TV Will Be Critical to World Cup 2026 Advertising: Equativ’s James Grant
Advanced TV Will Be Critical to World Cup 2026 Advertising: Equativ’s James Grant
5 Jan 2026
Accurate Forecasting Is Key to Unlocking Premium CTV: IPG’s Jean Fitzpatrick
Accurate Forecasting Is Key to Unlocking Premium CTV: IPG’s Jean Fitzpatrick
23 Dec 2025
CTV Growth Jumps as Brands Push for Performance, Standards: Index Exchange’s Cadi Jones
CTV Growth Jumps as Brands Push for Performance, Standards: Index Exchange’s Cadi Jones
17 Dec 2025
TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV
TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV
17 Dec 2025
How Google Ad Manager Is Moving From ‘Pipe’ to Partner for Ad Agencies
How Google Ad Manager Is Moving From ‘Pipe’ to Partner for Ad Agencies
15 Dec 2025
Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’
Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’
14 Dec 2025
CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer
CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer
10 Dec 2025
Sell-Side Decisioning is Reshaping Programmatic Activation: Index Exchange’s Sarah Botherway
Sell-Side Decisioning is Reshaping Programmatic Activation: Index Exchange’s Sarah Botherway
9 Dec 2025
Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis
Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis
8 Dec 2025
Slam Dunks and Exponential Growth: Quigley-Simpson’s Ratner on Retail Media
Slam Dunks and Exponential Growth: Quigley-Simpson’s Ratner on Retail Media
3 Dec 2025
For Zenith’s Hartofilis, CTV is Remaking TV’s Reach in a ‘Smarter Way’
For Zenith’s Hartofilis, CTV is Remaking TV’s Reach in a ‘Smarter Way’
1 Dec 2025
OpenX’s Erika Loberg: Race-to-Bottom CPMs Threatens Premium Content Creation
OpenX’s Erika Loberg: Race-to-Bottom CPMs Threatens Premium Content Creation
30 Nov 2025
Convergence, Transparency and AI are Reshaping Programmatic Ads: Nexxen’s Chance Johnson
Convergence, Transparency and AI are Reshaping Programmatic Ads: Nexxen’s Chance Johnson
30 Nov 2025
Premium Media Inventory Needs Strong Brands, Respectful Ads, Relevant Messaging: The Trade Desk’s Will Doherty
Premium Media Inventory Needs Strong Brands, Respectful Ads, Relevant Messaging: The Trade Desk’s Will Doherty
24 Nov 2025
Publicis Media’s Joe Kowan: Retail Data in CTV Enables AI to Optimize for ‘Actual Sale Event’
Publicis Media’s Joe Kowan: Retail Data in CTV Enables AI to Optimize for ‘Actual Sale Event’
19 Nov 2025
For CTV Publishers, the Future Is Predictive, Not Reactive
For CTV Publishers, the Future Is Predictive, Not Reactive
18 Nov 2025
Best Buy Ads Bets on Programmatic to Scale Its Agency Offering
Best Buy Ads Bets on Programmatic to Scale Its Agency Offering
16 Nov 2025
Digitas’ Chelsea Monaco: Retail Media Networks Face Programmatic-Style Consolidation
Digitas’ Chelsea Monaco: Retail Media Networks Face Programmatic-Style Consolidation
4 Nov 2025
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
2 Nov 2025