Programmatic

For Zenith’s Hartofilis, CTV is Remaking TV’s Reach in a ‘Smarter Way’
1 Dec 2025
OpenX’s Erika Loberg: Race-to-Bottom CPMs Threatens Premium Content Creation
30 Nov 2025
Convergence, Transparency and AI are Reshaping Programmatic Ads: Nexxen’s Chance Johnson
30 Nov 2025
Premium Media Inventory Needs Strong Brands, Respectful Ads, Relevant Messaging: The Trade Desk’s Will Doherty
24 Nov 2025
Publicis Media’s Joe Kowan: Retail Data in CTV Enables AI to Optimize for ‘Actual Sale Event’
19 Nov 2025
For CTV Publishers, the Future Is Predictive, Not Reactive
18 Nov 2025
Best Buy Ads Bets on Programmatic to Scale Its Agency Offering
16 Nov 2025
Digitas’ Chelsea Monaco: Retail Media Networks Face Programmatic-Style Consolidation
4 Nov 2025
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
2 Nov 2025
Hearst’s Mike Irenski: We Write About Our Audiences’ House, Not the White House
14 Oct 2025
Data Vendor Ecosystem Boosts Ad Precision and Simplifies Activation: Index Exchange’s Michael Richardson
13 Oct 2025
For Programmatic to Perform, It Needs Kindness Built In, Says Spark Foundry’s Grant
7 Oct 2025
CTV and Programmatic are Transforming Healthcare Advertising: The Trade Desk’s Kyle Avery
28 Sep 2025
For Dentsu, the ‘Algorithm Era’ Demands a New Partnership Playbook
7 Sep 2025
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
Composability will Power the Next Generation of AI-Driven Advertising: Infillion’s Simon Asselin
18 Aug 2025
CTV’s Promise Outpaces Its Plumbing, Say Experts from Digitas, Roku, Index Exchange and EX.CO
17 Aug 2025
Pontiac Intelligence’s Keith Gooberman: Legacy DSPs Are Like Battleships — CTV Growth Requires a Speedboat
12 Aug 2025
MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
10 Aug 2025
IAB Tech Lab Unveils ‘LEAP’ Ad Playbook to Modernize Live Event Streaming Ads
6 Aug 2025
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