Programmatic

Omnicom Media Group First To Test OpenAP’s New TV Ad Data

11 Jan 2021

Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising

10 Jan 2021

Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better

10 Jan 2021

Radio Has Been Rebooted: Entercom’s Foss

6 Jan 2021

Complex Ad Marketplace Underscores Need for Automation: Centro’s Derek Newman

5 Jan 2021

Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says

4 Jan 2021

AI Promises to Boost Programmatic Efficiencies: PubMatic’s Andrew Baron

21 Dec 2020

BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn

21 Dec 2020

AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans

20 Dec 2020

Fixed Fees Are Fairer: Beeswax’s Jones

19 Dec 2020

First-Party Data, AI Technology Will Sharpen Programmatic Ad Targeting: OMD’s George Manas

16 Dec 2020

AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald

13 Dec 2020

Programmatic-First Focus Applies to Addressable Ads: DISH’s Dave Antonelli

9 Dec 2020

Addressable TV Gets Real In 2021: Magna Global’s Anson

8 Dec 2020

CTV Becoming Mostly Programmatic: GroupM’s Moore

7 Dec 2020

With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville

7 Dec 2020

Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment

6 Dec 2020

‘Sky’s the Limit’ on Addressable Ad Growth: SpotX’s Matt McLeggon

6 Dec 2020

Media Buyers Prioritize Transparency to Drive Efficiency: Xandr’s Sarah Warner Harms

2 Dec 2020

Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner

2 Dec 2020