Performance TV

Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
31 Jan 2023
Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor
27 Dec 2022
Advertisers Can Drive Lower-Funnel Results With CTV: MNTN’s Matt Collins
21 Dec 2022
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
16 Dec 2022
Major Brands Are Driving Adoption of CTV Advertising: FreeWheel’s Cameron Miille
22 Nov 2022
CTV Elevates Role of Consumer-Driven Advertising: Simulmedia’s Dave Morgan
6 Nov 2022
Innovid’s Hogue Aims To Harness TV’s New Ad Skills
3 Nov 2022
TV’s New Tricks: dentsu X’s Meranus
2 Nov 2022
Tubi’s Rotblat Plays The Simple Game With Ad-Supported Streaming
27 Oct 2022
Connected TVs Are the ‘New App Stores’ for Customized Viewing: Kochava’s Trevor Hamilton
24 Oct 2022
Streaming Will Decide The Mid-Terms: Samba TV’s Navin
20 Oct 2022
MNTN View: Creative At The Speed Of Culture
13 Jul 2022
Digital Video Advertising Gives Framework for CTV: MiQ’s Moe Chughtai
23 May 2022
Peacock Preens For Performance With New Ad Manager
3 May 2022
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
26 Apr 2022
MediaMelon’s Subramanian Wants to Turn QoE Toward Video ROI
25 Apr 2022
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
25 Apr 2022
Addressable TV Promises The Full Funnel: DIRECTV Advertising’s Leifer
14 Apr 2022
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
31 Mar 2022
Go Wide & Narrow: DSPolitical’s Tactics For CTV’s Midterm Moment
17 Mar 2022