LONDON – The digital media industry is going through a rapid transformation, accelerated by the global pandemic. For marketers navigating a changing landscape, taking time for learning is essential, suggests Philippa Snare, SVP for EMEA at The TradeDesk in this interview with Beet.TV’s Jon Watts.
Snare recently moved from Facebook where she lead their Global Business Marketing division for EMEA, overseeing large teams across all markets in Europe, Middle East and Africa.
The TradeDesk is providing no fee access to its learning and certification portal call the Edge Academy through the end of this year.
Commenting about media spend during the time of COVID, she suggests that brands invest with the appropriate message to win marketshare in the longterm.