Closed-Loop Measurement

Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener
12 Jan 2021
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
13 Oct 2020
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
17 Aug 2020
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
28 Jul 2020
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
21 Jul 2020
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
20 Jul 2020
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
9 Jun 2020
Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers
27 May 2020
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
8 Mar 2020
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
3 Mar 2020
The Goal Is To Lessen The Ad’s Disruption: Hulu’s Davidov
9 Feb 2020
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
16 Jan 2020
Nelson: With Roundel, Disney Can Better Meet Brands’ Demands
4 Oct 2019
IPG’s Engelgau On Identity & People In Marketing
3 Oct 2019
Email Is Under-Used And Episodic: Epsilon’s Benyo
3 Oct 2019
Disney/Roundel Alliance Means New Industry Collaborations around Data: PepsiCo’s Subramanian
29 Sep 2019
iSpot.tv Building TV Attribution Platform for Target’s Roundel
27 Sep 2019
First-Party Data Needs Third-Party Glue: LiveRamp’s Howe
26 Sep 2019
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
25 Sep 2019
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