Closed-Loop Measurement

LiveRamp, Kinective, TripAdvisor Execs Say The Sky’s the Limit For Clean Room
19 Aug 2024
Retail Media Takes Center Stage at Cannes Lions: GroupM’s Bukowski
7 Aug 2024
KINESSO Turns To Vudoo To Close The Commerce Loop: Amie Owen
6 Aug 2024
Connected TV Brings Digital Capability to Linear TV, Accelerating Growth for Unilever
10 Jul 2024
Instacart Ads’ DeRobbio: Retail Media Will Unlock Consumer Insights for Brands
29 May 2024
Measurement Is Foundation for Retail Media Growth: CVS Media Exchange’s Praveen Menon
1 May 2024
First-Party Data Support Audience Targeting for Brands: Dollar General’s Molly Hjelm
4 Apr 2024
Brand Partnerships Underpin Retail Media’s Role in CTV: Albertsons’ Evan Hovorka
1 Apr 2024
Epsilon Retail Media Unveils AI-Driven Identity Solution: Jaclyn Nix
26 Mar 2024
IAB & MRC Retail Media Guidelines Aim To Advance Shoppable Ads: IAB’s Bustos
25 Feb 2024
Instacart’s Miller On Innovating The In-Aisle, Off-Platform Ad Experience
7 Feb 2024
Best Buy Ads Goes Off-Site & Closed-Loop In Shoppable Media Journey
14 Nov 2023
Addressable TV Is Growing Up: Ampersand’s Anastasia Dukes-Asuen
27 Oct 2023
LG Ad Solutions Taps Affinity Solutions To Connect TV Viewing To Credit Card Purchases
28 Sep 2023
Retail Media Summit Highlights: Criteo, Habu, PepsiCo, Uber Execs On The Collision Of Commerce & Content
14 Sep 2023
Measuring Max: WBD’s Zapata & LoopMe’s Cukierman On Proving Ad Effectiveness
17 Aug 2023
First-Party Data Energize Retail Media Networks: Walmart’s Doug Jossem
26 Jul 2023
Close The Loop To Measure Up: LoopMe’s Coffey Says Brands Are Refocusing On Incremenality
12 Jul 2023
NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
28 Jun 2023
InnovidXP To Provide ‘Always-On’ Measurement Of Disney Ad Outcomes
4 May 2023