Closed-Loop Measurement

Kroger Precision Marketing Aims To Help Disney Deliver For CPGs
19 Apr 2023
Affinity Solutions CEO: How Purchase Data Can Fuel The Media Ecosystem
18 Apr 2023
Retail Media Networks Are Poised to Grow with Upgraded Metrics, Data Tools: Joanna O’Connell
30 Mar 2023
True Ad Outcomes Are Measured With Sales: Affinity’s Damian Garbaccio
9 Mar 2023
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
31 Jan 2023
Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’
24 Jan 2023
Best Buy Runs Faster To The Clean Room: Mark Heitke
18 Jan 2023
Retail Media Is Moving Off-Site: Criteo’s Gleason
21 Oct 2022
Trade Desk Collaboration Helps Brands With Digital Ad Targeting: Albertsons’ Kristi Argyilan
29 Jun 2022
Commerce Media Close the Loop Between Ads and Direct Sales: LUMA’s Conor McKenna
9 Jun 2022
Commerce Media Pull Brands Closer to Digital Shoppers: Criteo’s Brian Gleason
11 May 2022
ISpot.tv Receives $325 Million Investment From Goldman Sachs to Expand TV Ad Measurement
27 Apr 2022
How Retail Media Networks Win-Win-Win: McKinsey’s Huang
10 Feb 2022
LG Ads’ Matta Guarantees Outcomes From CTV Ads
27 Jan 2022
NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
13 Jan 2022
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
29 Jul 2021
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
22 Mar 2021
Walmart’s Bernstein Eyes Attribution Beyond Transaction
17 Mar 2021
How Identity Turns CVS From Pharmacy To Publisher: de Greve
25 Jan 2021
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
24 Jan 2021