The former German Yahoo marketing and sales executive stood up the wildly successful digital industry expo DMEXCO in Cologne in 2008, during the financial crisis, eventually drawing the global digerati, including Facebook’s Sheryl Sandberg and nearly the entire digital industry.
In 2021, in the aftermath of the pandemic, he launched his next act, POSSIBLE, an expo and conference in Miami Beach which last year drew 5,000 attendees.
Periods of uncertainly create opportunities says Christian Muche, founder of both events, in this interview for Beet.TV.
For Christian Muche, event success comes from careful participant curation, comprehensive sector research and hard work.
POSSIBLE was purchased by Hyve, a global events company, in 2023.
I spoke with Christian earlier this month about the expanding plans for this April’s POSSIBLE which will now take place in both the Fontainebleau and the adjacent Eden Rock over three full days.
Beet.TV is pleased to be a media partner to POSSIBLE and will be covering the event from a studio at the Fontainebleau.
