New AT&T AdWorks Lab: The Future Of Emerging Media In A Unified, Interactive Space

With so many consumers engaging with content from big living room screens to mobile devices, it’s hard to visualize how to target them individually much less in a coordinated fashion. This is why AT&T AdWorks has just unveiled its new AT&T AdWorks Lab in Manhattan’s Rockefeller Center. The new AT&T AdWorks Lab is designed to […]

 

AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting

AT&T AdWorks chose to go vertical in 2017 with what it calls the industry’s first-ever Addressable Upfronts. Its 100 events across the country are tailored to specific industry product and service categories and clients with a focus on the attributes of both television and cross-platform addressable advertising. “Instead of a one-size-fits-all, one big event, we […]

 

AT&T AdWorks More Than Doubles Addressable TV Clients Post DIRECTV Deal

Fifteen months after AT&T acquired DIRECTV to become the largest pay-television provider, AT&T’s transformation from a telecom company to an entertainment company is bearing fruit in the addressable advertising space. “Addressable advertising is pinnacle to our advertising offering and certainly core to our growth,” says Maria Mandel Dunsche, VP and Head of Marketing for AT&T […]

 

AT&T Announces Scores of “Addressable” TV Upfront Events & Video Series with Beet.TV

With its acquisition of DIRECTV complete, AT&T has the largest “addressable” footprint for delivering television advertising on a household level.  The value of this emerging media will be presented to the industry this TV Upfront season with the first “Addressable Upfronts,” says Maria Mandel Dunsche, VP for Marketing at AT&T AdWorks, in this interview with Beet.TV Rather […]

 

It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche

In the age of media proliferation, walls between established media types are collapsing. Nowhere more so than in moving images. Where, once, online video was seen as an entirely separate channel from TV, the emergence of multi-faceted screens and cross-screen planning and buying is forcing redefinition. “It’s not TV, digital or mobile – now people are […]

 

Interactive TV Future Is Finally Here: AT&T AdWorks’ Dunsche

If you remember the mid-90s futuristic hype about “interactive TV”, you will know the concept goes back a long way. Maria Mandel Dunsche remembers. The VP of AT&T’s AdWorks division has been working with such platforms since 1999, helping brands try to exploit the emerging channel. But it’s only lately the reality has come to pass. “I’ve been in this […]