“Video is So Coveted Now” that NBC News Digital is Headed to the TV Upfronts, Peter Naylor

While NBC has brought full-players episodes of shows to the TV Upfronts, this will be the first time it will bring NBC News Digital video clips to the annual industry ad marketplace, says Peter Naylor, EVP of Digital Media Sales, in this segment from the Beet.TV executive summit on big data.

 

Weather Channel Readies Universal Profile for Consumption Across “Four Screens”

CHICAGO — The Weather Channel is expanding its marketing reach further into multiscreens via an initiative to create profiles of consumers across screens, says Curt Hecht, Chief Revenue Officer for The Weather Channel Companies. 

 

Weather Channel Changes Name, Drops “Channel,” Expands B2B Business with Big Data Offering

CHICAGO – The Weather Channel has dropped the word “Channel” from its name as part of a re-branding of the company beyond it’s core cable and satellite offering, the New York Times reports.

 

Dailymotion Nearly Doubles Video Views in United States to 232 Million; 20% of Audience is Mobile

CHICAGO — Video-sharing site Dailymotion has nearly doubled its video views in the United States over the last year, says Roland Hamilton, Managing Director, United States at Dailymotion. Beet.TV contributor Ashley Swartz spoke to Hamilton at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices about the company’s growth and strategic plans in the next year.

 

VivaKi’s Trading Desk Generating Higher CPM’s for Publishers

CHICAGO– Premium buying is highly possible with audience buying online and many publishers are seeing higher CPM's with this approach, says Mike Zeman, VP Solutions at Publicis Groupe-owned VivaKi Nerve Center. 

 

Online GRPs Don’t Tell Full Story of Digital Campaigns, comScore’s FitzGerald

CHICAGO — Online GRPs don't tell the whole picture of either a TV or a digital campaign, says Joan FitzGerald, VP of TV & Cross-Media Solutions at comScore. 

 

TV Ad Buying to Become More “Digital,” Forrester’s Glantz

CHICAGO — GRPs are starting to become the norm for online buying, but TV will also begin to use more digital metrics in media buying and planning, says Michael Glantz, analyst with Forrester Research. Beet.TV contributor Ashley Swartz spoke to Glantz at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices for a discussion of Forrester’s recently-released report […]

 

AOL Says Video Syndication Biz is Booming, Monthly Views Reaching 1 Billion

CHICAGO — AOL’s syndicated video business is growing quickly, at close to 70% to 80% per year, says Brad Elders, Senior VP East Coast Sales at AOL. Beet.TV contributor Ashley Swartz spoke to Elders at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices for a deep dive into AOL’s approach to video, as well as whether online video can […]

 

Nielsen Exploring New Tools for Multi-Screen Effectiveness Measurement with Vizu Acquisition

CHICAGO — Nielsen is exploring a range of methods to better measure multi-screen viewing and the effectiveness of ads across platforms, says Dan Beltramo Executive VP of Product Leadership at Nielsen, who comes to Nielsen via the recent acquisition of his online reporting firm Vizu. Beet.TV contributor Ashley Swartz spoke with Beltramo at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago […]

 

CBS Aims Big with Two-Screen Screen Offering around Big Events and TV Series

CHICAGO — Expect more two- and four-screen experiences across CBS’ special events, sports and regular programming this quarter and into 2013.

 

Adobe Forges Deepening Ties with the Ad Business

CHICAGO — Software and services company Adobe has deepened its roots into the advertising business to span creative, data, technology delivery and other areas, says Cary Goss, Head of National Sales for Adobe Video Advertising, during a fireside chat with with Beet.TV’s Ashley Swartz at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices late last month.

 

Allstate, Warby Parker Launch Addressable Ads, Starcom’s Scheppach Explains

CHICAGO — After a myriad of trials and tests, Starcom MediaVest Group, has launched addressable ad campaigns en masse for two national clients in recent weeks.

 

Forrester’s Glantz: Digital Video Publishers Need to Embrace “GRP” Scenario

CHICAGO – Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total number of views or Gross Rating Point, GRP, says Michael Glantz, analyst at Forrester Research, in this interview with Beet.TV

 

Digital Advertising Needs Big Data, TV Comps, comScore’s Joan FitzGerald

CHICAGO — Given the sheer number of operating systems and devices, mobile advertising is a challenging medium to measure, but it could benefit greatly from so-called “big data,” says Joan FitzGerald, VP of TV & Cross-Media Solutions at comScore. Beet.TV interviewed her at the Beet.TV Video Advertising Summit in Chicago to discuss advances in mobile and online measurement.

 

Adobe Says First-Party Data is Driving Media Marketplace: Launches SiteCatalyst as Advertising Tool

CHICAGO – Adobe's widely deployed tools for monitoring and collecting first-party data, including SiteCatalyst, are powerful tools for advertisers who seek deeper addressability in their video ad planning, says Cary Goss, Head of National Sales for Adobe Video Advertising, in this interview with Beet.TV

 

CBS Rolls Out Second-Screen App for NCIS: LA, Part of Larger Social TV Strategy

CHICAGO — To support one of its centerpiece TV franchises, CBS recently launched a two-screen app for NCIS: Los Angeles, borne out of the network’s social TV efforts over the last year, says Kenneth Lagana, Senior VP CBS Interactive Sales. Beet.TV interviewed him at the Beet.TV Video Advertising Summit in Chicago.

 

Targeted Video Ads on Track to Grow Widely in Next Year, VivaKi’s Mike Zeman

CHICAGO — Addressable or targeted digital video ads comprise about 10% of the online video ad inventory, but that will likely grow given the efficiency in targeting, says Mike Zeman, VP Solutions at Publicis Groupe-owned VivaKi Nerve Center. Beet.TV interviewed him at the Beet.TV Video Advertising Summit in Chicago.

 

The Weather Channel’s “Hyper-Local” Online Strategy Net’s Presidential Campaign Dollars

CHICAGO – The Weather Channel has been a localized media since its inception on cable,  and now it is a site of “forty thousand” individual sites associated with zip codes, making it an effective “hyper-local” medium for advertisers including this year’s presidentials campaigns, says Curt Hecht, Chief Revenue Officer in this interview with Beet.TV

 

AOL Video Views Up 78 Percent in Twelve Months: Brad Elders Explains Why

CHICAGO – AOL has registered a 78 percent growth in monthly video views over the past twelve months, according to this report by comScore, making it the fastest growing of the top video sites.

 

Dailymotion Expands Live Music Programming with Virgin Mobile FreeFest Series

CHICAGO – Dailymotion, the world's second biggest video site, is expanding its live music programming with the streaming of Virgin Mobile's FreeFest, says Roland Hamilton, U.S. head of the Paris-based company, in this interview with Beet.TV

 
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