The Transformation of Television: Exploring the Emerging Opportunities for Marketers, a Beet Leadership Summit, presented by AOL in Chicago

The very nature of television consumption and distribution is changing.  This transformation presents new opportunities for marketers, ranging from sponsored Web original series, to branded advertising to highly addressable cross-screen advertising.

In this fast-paced transition, what are the creative considerations around content; what are the pricing dynamics; and how is content  and advertising being delivered to targeted consumers.  These are some of the topics that will be explored in a two-hour event in Chicago on Wednesday, November 19.

The program will a series of fire-side chats and short panel discussions featuring leading brand marketers, agency and publishing executives.  Videos will be produced and syndicated by Beet.TV

Keynote presentation by  iJustine Ezarik 


Margee Anderson, VP Video Sales, AOL

Tim Hanlon, Founder and CEO, Vertere Group

Danny Huynh, SVP, Group Account Director, Havas

Paul Kontonis, Executive Director, Global Online Video Association

Marta Martinez, Head of Global Video Sales, AOL

Sosti Ropaitis , Global Director Digital Brand Engagement, McDonald’s Corporation

Brent Rosso, VP, Digital Media, Target

Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group

Brian Zaben, VP of Programmatic, DigitasLBi

Wednesday, November 19

Soho House  113 N Green St. (Map)

Networking Breakfast , 8:30 – 9:30

Program, 9:30 -11:30