The very nature of television consumption and distribution is changing. This transformation presents new opportunities for marketers, ranging from sponsored Web original series, to branded advertising to highly addressable cross-screen advertising.
In this fast-paced transition, what are the creative considerations around content; what are the pricing dynamics; and how is content and advertising being delivered to targeted consumers. These are some of the topics that will be explored in a two-hour event in Chicago on Wednesday, November 19.
The program will a series of fire-side chats and short panel discussions featuring leading brand marketers, agency and publishing executives. Videos will be produced and syndicated by Beet.TV
Keynote presentation by iJustine Ezarik
Participants:
Margee Anderson, VP Video Sales, AOL
Tim Hanlon, Founder and CEO, Vertere Group
Danny Huynh, SVP, Group Account Director, Havas
Paul Kontonis, Executive Director, Global Online Video Association
Marta Martinez, Head of Global Video Sales, AOL
Sosti Ropaitis , Global Director Digital Brand Engagement, McDonald’s Corporation
Brent Rosso, VP, Digital Media, Target
Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group
Brian Zaben, VP of Programmatic, DigitasLBi
Wednesday, November 19
Soho House 113 N Green St. (Map)
Networking Breakfast , 8:30 – 9:30
Program, 9:30 -11:30
Contact: info@beet.tv
