Finding New Paths in Cross-Channel Addressability

an industry leadership forum

presented by
DISH Media Sales & Experian Marketing Services

As we move into this new age of viewing behavior, TV advertising is defining the standard on how to best to utilize data and technology to get brands in front of their desired audience, the fuel that is driving this standard is Addressable Advertising.

Since the launch of Addressable several years ago, the technology has evolved immensely as data providers and verticals continue to push the boundaries of how best to utilize the components across platforms.  Cross-channel addressability is the next key component that will redefine the very media marketplace we operate it.

Addressability is about accountability. During this half-day leadership forum in New York, DISH Media Sales and Experian Marketing Services alongside the industry’s top agencies and their brand partners will discuss the best use cases for addressable, key learnings to date and reveal what is to come for brands as addressable continues leap into the next phase.

Speakers & Moderators:

Mike Bologna, President, Modi Media (GroupM)
Amy DeHaen, VP of Advanced TV, Cadreon (IPG)
Adam Gaynor
, VP, Media Sales & Analytics, DISH Media Sales
Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services
Prasad Joglekar, General Manager, Viewer Measurement, DISH Media Sales
Chris Harter, SVP, TV Partnerships, Cardlytics
Joanna O’Connell, Chief Marketing Officer, MediaMath (Moderator)
Tracey Scheppach, EVP, Publicis Media Exchange
Matt Spiegel, SVP, MediaLink  (Moderator)
Jay Stocki, VP of Product Management, Experian Marketing Services
Andre Swanston, CEO Tru Optik

Tuesday, July 26
8:00 a.m. – noon

The Gansevoort Park Hotel @29th Street

For information:

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