The transformation of television and the emergence  “convergent TV,” will take front stage at the Cannes Lions Festival next month, predicts Terence Kawaja, co-founder and CEO of LUMA Partners, a prominent investment bank in the media and adtech sectors.

The discussion of addressable TV, and the emerging opportunities for advertisers to deliver targeted advertising to individual cable and satellite subscribers, will take place at a number locations at the Festival, including at a session hosted by AT&T AdWorks, produced in partnership with Beet.TV

Kawaja will moderate the event which will include Irwin Gotlieb, Chairman of GroupM; Mike Bologna, President of  WPP’s Modi Media; Tracey Scheppach, EVP, Innovations Director at VivaKi Starcom MediaVest Group; and Mike Welch, President of AT& T AdWorks.

In the interview, Kawaja describes the essential value of Cannes for the adtech and media world.

Not just a highly regarded banker, Kawaja is known for his humorous videos including this widely shared one from last year’s Cannes, a takeoff on the hit “Happy.”  Whether he is going to produce another June, he won’t say.

This video is part of a series The Road to Cannes presented by Coull.  You can find more clips from the series here.

More Conversations about Advanced TV in Florida at Beet Retreat November 12-14

The topic of convergent TV will be the subject of two-day Beet.TV executive retreat at the W Fort Lauderdale on November 12-14.   Mike Bologna and Tracey Scheppach will be part of that program as well.  The event is limited to 35 participants.