J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson

Does the future of advertising lay in curing the common cold? That may be so for Johnson & Johnson and its agency, J. Walter Thompson. Together, the pair have just bowed HealthyDay, an iOS app that shows US users local colds, flus and allergy symptoms as though they were checking the weather.  The project was implemented […]


‘Primal Data’ Unlocks Serendipitous Marketing: Y&R’s Sable

The marketing industry may be going crazy for consumer data, but data is nothing without insight. Marketing company Y&R’s global CEO David Sable says the “digi-babble” and “BS” about data is missing something. “Data’s not new,” Sable tells Beet.TV in this video interview. “Thirty years ago, we all grew up using data. Today, we have way more sales […]


Three Biggest Ad Trends By SMG CEO Desmond

CHICAGO — What are the biggest and most exciting trends affecting advertising and communication today? Mobile, quicker time to sale, and the fusion of creative advertising by customer data, according to the boss of one of the world’s biggest ad agencies. Speaking with Beet.TV in this interview ahead of her visit to the upcoming Cannes Lions […]


ZenithOptimedia Seeks Cross-Media Data Insight

Publicis’ VivaKi unit recently reorganized to thread programmatic trading throughout its sibling departments in a bid to take data-based planning to new heights and new media, according to a stablemate exec. “We are thinking not just data-centric but data-centric as it involves your entire media investment,” ZenithOptimedia activation standards, insights and technology EVP Julian Zilberbrand tells Beet.TV in […]


More Ad-Tech Talent to Be Recognized at Cannes: Wunderman’s Bjorkman

The intersection of data and creativity stands to be one of the hottest topics of discussion at Cannes once again this year. And as a result, more ad-tech executives and data scientists are receiving accolades for their work than ever before. “It’s exciting to have clients and to have people in our own organizations who […]


Mindshare’s Malmad on Emerging Media Opportunities in Wearables

Be prepared for wearables to take on a bigger role in the advertising business and with consumers. That’s why agencies such as Mindshare are devoting significant resources to this emerging market, via partnerships with companies like Apple as well as through internal research. “We are looking at how consumers are receptive to messages on wearables, […]


Cablevision Finds Success with Census-Level, Impression-Based Ads

Addressable advertising can yield huge new opportunities in TV with “impression-based selling,” says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with Beet.TV. The cable operator has been selling ads with this type of census-level data for the last 18 months, using the access it has to every single channel tune-in in real time […]


Addressable TV Will Spawn a “Renaissance” in Creative Ad Making, SMG’s Scheppach

CHICAGO – The emergence of targeted, household-level TV advertising, will spawn a “renaissance” of creative ad making, says Tracey Scheppach, EVP of Precision Video at Starcom MediaVest Group, in this interview with Beet.TV She explains that creativity will be essential in delivering the right message to the targeted household.   But this renaissance is not happening quite […]


Addressable Television Grows for GroupM with 100 Campaigns in ’15

Addressable TV, delivering advertisements to a specific household’s cable or satellite box, is becoming a viable, albeit a nascent new medium with “hundreds of millions of dollars” being spent.  GroupM’s advance television unit Modi Media has implemented 100 addressable campaigns so far this year, says Michael Bologna, President, in this interview with Beet.TV Addressable works for brands, […]


Cannes’ First Innovation Awards Attract Ad Tech Vendors: CEO Thomas

LONDON — The upcoming Cannes Lions festival’s debut track for creativity in the booming segment of advertising technology has attracted 845 award entries in its first year. Ahead of the iconic festival starting June 21, a record total 40,133 award entries have been submitted. Lions Innovation, which will see data, technology and creativity intersect, has received 226 entries into the […]


Interactive TV Future Is Finally Here: AT&T AdWorks’ Dunsche

If you remember the mid-90s futuristic hype about “interactive TV”, you will know the concept goes back a long way. Maria Mandel Dunsche remembers. The VP of AT&T’s AdWorks division has been working with such platforms since 1999, helping brands try to exploit the emerging channel. But it’s only lately the reality has come to pass. “I’ve been in this […]


The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears

The recent decision of Publicis’ VivaKi to spread its Audience On Demand across the unit shows how “programmatic” methods of automating the trading of ads are becoming more embedded across ad agencies, says Rubicon Project marketplace development SVP Jay Sears. “A lot of the headlines have gotten it incorrect,’ he tells Beet.TV in this video interview. “The headlines […]


Ads on the Smartwatch Must Think Different: SMG’s Baas

LONDON — When new screens arrive on the scene, many marketers instinctively get excited about new opportunities to deliver messages to consumers. But, whilst the new smartwatch category may whet appetites with the prospect of advertising to audiences’ wrists, the reality will have to be more sensitive, more nuanced, and may be more about input than output. […]


Print Can Be Programmatic, Too: MediaMath’s Cox

Just because analog media are disconnected, that doesn’t mean they can’t benefit from digital efficiencies. Case in point – programmatic, automated sales of display advertising are now gobbling up a large portion of the digital industry. Now ad tech house MediaMath is working to bring programmatic even to offline media. MediaMath‘s OPEN global media partnerships […]


SMG’s Tech Startup Partnerships Bear Fruit For Brands

LONDON — Back in January, media agency SMG announced NextTECHnow, a program to get closer to UK tech startups that can help bring innovations to brand campaigns. Since then, the programme has been kept somewhat under the radar. But the man who runs it now opens up on the rationale and its early progress. “In the […]


Videos Need Better Ad Info: Coull’s Forsberg

LONDON — Ad tech platforms need to do a better job of telling ad buyers exactly what kind of video placements they are bidding for, says an exec from one such company. “Standards like the RTB spec and the exchanges need to wake up start adding more metadata to these requests to enrich that buy for the brand,” according […]


Data Unlocks Creativity: SMG’s Glucklish

LONDON — Thanks to the rise of advertising technology, the “Mad Men” of ad agencies have been joined by the so-called “Maths Men” of tech vendors. But these two camps need not be perceived as coming from different disciplines, says one agency boss. Pippa Glucklish, UK co-CEO of SMG, tells Beet.TV the “tension between data […]


Programmatic Video Taking Off In UK: TubeMogul’s Reid

LONDON — Like most technologies, so-called “programmatic” sales of online video ad inventory first took hold in the US. Now it is gathering pace across the pond. “We’ve seen … 40% more demand in the UK from Q1 to Q4,” according to video ad tech outfit TubeMogul’s UK MD Nick Reid. “We’ve also seen a 20% increase in CPM […]


Top Ranks in Ad Industry Still Male Dominated: SMG’s Glucklich

LONDON — Back when SMG’s Pippa Glucklich was a university student writing her dissertation about women in advertising, just 14% of senior executives in the ad industry in the UK were women. Now, two decades later, the percentage has increased, but only to 25%. “Our industry in the UK is absolutely split 50/50 at entry […]


Videology: Over Half Its Business Overseas as Programmatic Accelerates Globally

LONDON – Adoption of programmatic video advretising is moving more quickly in Canada, a number of European and Asian markets than in the U.S., says Ryan Jamboretz, Chief Revenue Officer of Videology, in this interview with Beet.TV He says that more than half of the company’s revenue is now coming from outside the U.S. We […]

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