Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey

SAN JUAN, Puerto Rico — Eleven months after they last gathered on the shores of Puerto Rico to discuss building-out the future of connected TV advertising, how did Beet Retreat San Juan speakers rate the industry’s progress? After four days of debate, networking and socializing at Condado Vanderbilt Hotel, San Juan, delegates gathered for a […]


Newer Ways of Measuring TV Audiences Showcase Data: Dentsu’s Celeste Castle

SAN JUAN, Puerto Rico – This year’s upfront sales season for television advertising is likely to include more discussions about ways to set the value of ad transactions, or what are known as currencies, based on viewership data from a broader variety of measurement companies. Newer currencies add another dimension to negotiations between media buyers […]


Data Privacy Is Top Concern When Buying Audiences: Horizon’s Laura McElhinney

SAN JUAN, Puerto Rico – Worries about data breaches and loss of privacy have led to stricter laws in many of parts of the world to give people more control over their personal information. These concerns are top of mind for advertisers and their agencies as they seek to make advertising campaigns more effective at […]


How Attention Fuels Ads At The Gas Pump: GSTV’s McCaffery

SAN JUAN, PR — For a consumer, hands busy on the nozzle, it may seem like a moment of the day when digital screens have no room to play. But the fuel pump these days is becoming a prime piece of advertising real estate. In this video interview with Beet.TV, Sean McCaffrey, President & CEO, […]


Clean Rooms Should Not Have Brick Walls: Havas’ Bregman

SAN JUAN, PR — They are billed as a software tool for bringing data back together after the demise of identifiers. But could “data clean rooms” actually end up making marketers’ lives even more difficult? In this interview with Beet.TV Events editorial director Jon Watts at Beet Retreat, Mike Bregman, Chief Data Officer, Havas Media […]


IRIS.TV’s Garthwaite Re-Imagines Transparency For Streaming TV

SAN JUAN, PR — When you don’t have the raw materials, you need to mine a different seam. That’s what Field Garthwaite did when he co-founded IRIS.TV, contextual targeting enablement software company for video. In this video interview with Beet.TV, Garthwaite explains why it is crucial that connected TV can approximate the same kind of […]


Adtech Is Another Means to an End for Marketing Goals: Camelot’s Sam Bloom

SAN JUAN, Puerto Rico – Brands and their agencies are continually bombarded with pitches on technology that promises to improve the outcomes of advertising. Their goals ultimately determine the need for these solutions. “The way I see the world is we’re playing a 3D chess game, Sam Bloom, chief executive at Camelot Strategic Marketing & […]


‘Meaningful’ Technology Is Core of Our Agency Model: Havas’s Mike Bregman

SAN JUAN, Puerto Rico – Marketers are always looking for more insights to improve the effectiveness of their advertising. With that in mind, Havas Media Group has made the idea of “meaningful” a key part of adopting technologies that help brands to reach their business objectives. “’Meaningful’ defines our agency model, and we’re going to […]


Horizon Media’s McElhinney On The New Dawn Of Data In The Agency

SAN JUAN, Puerto Rico — These days, ad agency holding companies don’t only build media plans and buy. Many have also become full-fledged data operators, offering their brands measurement, audience profiling and more. In this discussion at Beet Retreat San Juan, Laura McElhinney, Chief Data Officer, Horizon Media, explained how that is changing her agency. […]


Incrementality Drives Uber’s Advertising Journey

SAN JUAN, PR — Uber is known for getting you from A to B, and for bringing you a KFC – but now it could also deliver ROI. The company’s riding app offers ad inventory, its cars have started to include ad-supported touchscreens and its food app now includes ad spots allied to purchase data. […]


Agencies Should Join In To Redefine Measurement: Samba TV’s Magel

SAN JUAN, PR — Little by little, media measurement is evolving from from single-channel panel data gathering to census-based viewing data sets and identity graphs, with real-time capability. And, with the emergence of a US Joint Industry Committee (JIC) to tackle the issue, even more development is set to happen. But, in this video interview […]


Addressable Advertising Offers Full-Funnel Reach on TV: WBD’s Steve Silvestri

SAN JUAN, Puerto Rico – Television historically has provided one of the best ways for major brands to reach a national audience most efficiently. With technological advances, it’s increasingly becoming more addressable in showing different ads to different households during the same live programming. “Linear addressability for us, it’s not just about incremental reach,” Steve […]


CTV Ad Outcomes Start In The Heart Of Glass: Origin’s Godfrey

SAN JUAN, Puerto Rico – Fred Godfrey knows marketers want tangible results – he just thinks the advertising industry needs to do better at bringing them from the back-end to the front-end. Godfrey’s Origin Media is a creative technology company used by marketers to bring interactive ads to connected TVs (CTV) and other devices. In […]


Alt Currencies Will Have Bigger Role in Upfront Sales: Paramount’s Colleen Fahey Rush

SAN JUAN, Puerto Rico – Media companies this year are teaming up a bigger variety of audience measurement providers as they showcase their programming for brands and agencies for upfront advertising sales. Paramount has worked to evaluate newer datasets and metrics that to set the value of advertising transactions, or what are known as currencies. […]


Frequency-Capping of Ads Is Key Milestone: FreeWheel’s Alex Strickland

SAN JUAN, Puerto Rico – Regular viewers of television can be forgiven for being annoyed when they are shown the same commercial repeatedly during a program. Moreover, advertisers don’t want to damage their brands or waste media dollars when they are working to automate their media buying. For these reasons, frequency-capping of ads across different […]


T-Mobile’s Ad Aspirations Don’t Stop At The Destination, Thomas Says

SAN JUAN, PR — T-Mobile Advertising Solutions has built an ad offering that uses GPS and other data to deliver interactive ads to headrest screens in more than 40,000 Uber and Lyft vehicles. But the “uncarrier’s” ambitions in the ad-tech business extend beyond ride-share. In this interview at Beet Retreat San Juan, Cherian Thomas, Head […]


Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV

SAN JUAN, Puerto Rico – In a media world known for being fragmented, companies are finally starting to work together to smooth the path. But there are still areas where the industry needs to come together. In this video interview with Beet.TV, industry veteran Jonathan Steuer says measurement still needs to benefit from greater working-together. […]


Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore

SAN JUAN, Puerto Rico – He said more broadcaster deals were in the works, and he was right. A few weeks after discussing the emergence of new cross-screen TV measurement currencies at Beet Retreat, Michael Parkes’ VideoAmp has been picked by Warner Bros. Discovery to power new currencies for its 2023/24 TV upfront ad sales […]


Don’t Wait For Standards: LiveRamp’s Clinger Urges Clean Room Interoperability Now

SAN JUAN, Puerto Rico — Could a new technology designed to make data collaboration easier actually wind up creating even more fragmentation problems? Travis Clinger thinks so, and he wants to see a solution before things get out of control. In this video interview with Joanna O’Connell at Beet Retreat, Clinger, SVP, Activations and Addressability, […]


Measuring Attention Shows Value of Advertising: dentsu’s Celeste Castle

SAN JUAN, Puerto Rico – Consumers divide their attention among multiple media channels and connected devices, challenging marketers to better understand how their advertising affects purchase decisions. Advertising and marketing agency Dentsu has worked to deepen understanding about attention. “We sought to build an open economy around value impressions connecting our clients to their audiences […]

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