Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes

VideoAmp has been named as the “data partner of choice” for a new solution Dentsu Media will use to buy linear TV across cable and broadcast. But the partnerships won’t stop there. In this video interview with Beet.TV, VideoAmp president Michael Parkes explains the company is non-monogamous with agencies, and has big growth plans. DELTA’s […]

 
 

VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes

Now that audiences have so many TV viewing options, advertisers risk duplicating or misdirecting their efforts to deliver the right ads to the right viewer. So companies like VideoAmp are aiming to build a more reliable way to gain a single, cross-device, cross-service profile of a viewer. In its latest such effort, the LA-based company […]

 
 

Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel

SAN JUAN, PR — What’s to blame for lack of forward momentum in advanced TV targeting? Is it inadequate technology or executives who are not yet ready to embrace it? At Beet Retreat San Juan 2020, a panel dubbed Investment and Innovation – Where Next? chewed over that topic: Tal Chalozin, CTO & Co-Founder, Innovid […]

 
 

Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes

SAN JUAN, PR – In the new world of marketing, a host of speed humps lay on the road ahead. GDPR, CCPA and other new privacy regulations challenge seek to limit companies’ use of consumers’ data. But Michael Parkes doesn’t see speed humps, he sees a ramp. “I actually think privacy is going to be […]