Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore

SAN JUAN, Puerto Rico – He said more broadcaster deals were in the works, and he was right. A few weeks after discussing the emergence of new cross-screen TV measurement currencies at Beet Retreat, Michael Parkes’ VideoAmp has been picked by Warner Bros. Discovery to power new currencies for its 2023/24 TV upfront ad sales […]


Brands Deserve Bigger Role in Currency Debate: VideoAmp’s Michael Parkes

SAN JUAN, Puerto Rico – Buyers and sellers of television advertising are working through a period of major disruption in how they set the value of their transactions, or what is known as a currency. The growth in streaming has spurred a need for a currency that helps advertisers to compare digital video with traditional […]


TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes

Warner Bros Discovery, Paramount and TelevisaUnivision were just the start. Ad-tech provider VideoAmp says more TV will soon sign up to use its product to measure their cross-screen viewing. In this video interview with Beet.TV, Michael Parkes, President, VideoAmp, explains what is coming next. Coming soon “There’s more partnerships to announce soon,” Parkes says. “We’re […]


Media Buyers, Sellers Are ‘Frustrated with Status Quo’ of Measurement: VideoAmp’s Michael Parkes

LOS ANGELES — Media companies and buyers of their TV advertising inventories for years have sought improvements in audience measurement. The need became greater when the pandemic spurred a sudden shift in viewing habits to streamed video. “People are frustrated with the status quo and actively looking for change,” Michael Parkes, president of media measurement […]


Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes

VideoAmp has been named as the “data partner of choice” for a new solution Dentsu Media will use to buy linear TV across cable and broadcast. But the partnerships won’t stop there. In this video interview with Beet.TV, VideoAmp president Michael Parkes explains the company is non-monogamous with agencies, and has big growth plans. DELTA’s […]


VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes

Now that audiences have so many TV viewing options, advertisers risk duplicating or misdirecting their efforts to deliver the right ads to the right viewer. So companies like VideoAmp are aiming to build a more reliable way to gain a single, cross-device, cross-service profile of a viewer. In its latest such effort, the LA-based company […]


Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel

SAN JUAN, PR — What’s to blame for lack of forward momentum in advanced TV targeting? Is it inadequate technology or executives who are not yet ready to embrace it? At Beet Retreat San Juan 2020, a panel dubbed Investment and Innovation – Where Next? chewed over that topic: Tal Chalozin, CTO & Co-Founder, Innovid […]


Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes

SAN JUAN, PR – In the new world of marketing, a host of speed humps lay on the road ahead. GDPR, CCPA and other new privacy regulations challenge seek to limit companies’ use of consumers’ data. But Michael Parkes doesn’t see speed humps, he sees a ramp. “I actually think privacy is going to be […]