Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray

In TV over the last couple of years, one of the hottest topics has been the emergence of alternative currency and measurement barometers with which TV ads can be traded. Many broadcasters have begun offering buyers alternatives to Nielsen, ones that can also document cross-screen viewing. Now, one of the main suppliers of such systems […]


Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore

SAN JUAN, Puerto Rico – He said more broadcaster deals were in the works, and he was right. A few weeks after discussing the emergence of new cross-screen TV measurement currencies at Beet Retreat, Michael Parkes’ VideoAmp has been picked by Warner Bros. Discovery to power new currencies for its 2023/24 TV upfront ad sales […]


How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin

SAN JUAN, PR — The new era of TV advertising looks likely to be measured by a multitude of providers, not just the historic single outfit. In that kind of competitive landscape, how are any of the contenders – like, VideoAmp and others – going to stand out? In this video interview with Beet.TV, […]


TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes

Warner Bros Discovery, Paramount and TelevisaUnivision were just the start. Ad-tech provider VideoAmp says more TV will soon sign up to use its product to measure their cross-screen viewing. In this video interview with Beet.TV, Michael Parkes, President, VideoAmp, explains what is coming next. Coming soon “There’s more partnerships to announce soon,” Parkes says. “We’re […]


Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski

SAN JUAN, Puerto Rico — This is the year when multiple TV MVPDs are trying out a range of new measurement provider. But, with so much talk about new currencies and measurement solutions, how can companies navigate the options? Bryan Goski, VP, Enterprise Solutions, VideoAmp, says it is important to look for a future-facing option. […]


Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli

In a year which will see the ushering-in of new TV measurement paradigms, the industry is coming together to thrash-out the future. The Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, will take place at the Condado Vanderbilt Hotel, San Juan, Puerto Rico, March 16 to 18, 2022. In […]


VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos

Piece by piece, ad-tech companies and others are solving what has become a spaghetti soup of TV systems, by integrating their infrastructure. In the latest example, VideoAmp has extended a deal through which it uses data from 18 million VIZIO smart TVs for planning, measurement and TV ad sales. In this video interview with Beet.TV, […]


VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray

In the latest indication that ad-tech companies are trying to make ad targeting more privacy-compliant in the new regulatory environment, VideoAmp has struck a partnership it says changes the way data comes together. VideoAmp will work with Snowflake, a cloud data storage company, to offer “multi-party cloud environments” for data collaboration – effectively, a way […]


Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes

VideoAmp has been named as the “data partner of choice” for a new solution Dentsu Media will use to buy linear TV across cable and broadcast. But the partnerships won’t stop there. In this video interview with Beet.TV, VideoAmp president Michael Parkes explains the company is non-monogamous with agencies, and has big growth plans. DELTA’s […]


During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz

US digital ad spend will slow from a previously-projected 17% growth this year to just 1.7%, as brands tighten their purse strings amid the COVID-19 pandemic, according to eMarketer. But some executives think bold spending at a time when rivals are cutting back could help some brands emerge out of this period in the lead. […]


Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin

VIA BEETCAM — Time was, understanding the effectiveness of your ad campaign was all about using the available data. But now advertisers are demanding more. In this video interview with Beet.TV, Josh Chasin, who recently left as Comscore’s chief research officer to become VideoAmp’s chief measurability officer, explains how brands are getting more demanding about […]


VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes

Now that audiences have so many TV viewing options, advertisers risk duplicating or misdirecting their efforts to deliver the right ads to the right viewer. So companies like VideoAmp are aiming to build a more reliable way to gain a single, cross-device, cross-service profile of a viewer. In its latest such effort, the LA-based company […]


Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel

SAN JUAN, PR — What’s to blame for lack of forward momentum in advanced TV targeting? Is it inadequate technology or executives who are not yet ready to embrace it? At Beet Retreat San Juan 2020, a panel dubbed Investment and Innovation – Where Next? chewed over that topic: Tal Chalozin, CTO & Co-Founder, Innovid […]


Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes

SAN JUAN, PR – In the new world of marketing, a host of speed humps lay on the road ahead. GDPR, CCPA and other new privacy regulations challenge seek to limit companies’ use of consumers’ data. But Michael Parkes doesn’t see speed humps, he sees a ramp. “I actually think privacy is going to be […]


Interoperability Is Key: VideoAmp’s Levine

SAN JUAN, PR — In a world of incredible opportunities to reach audiences across new devices, proliferating devices also pose a problem to advertisers looking to understand their marketing effectiveness. “The trend in TV today or video overall is heavily fragmented across channels<” says Jessica Levine, VP of enterprise solutions, in this video interview with […]


Omnicom’s Steuer Wants More ‘Democratized’ Set-Top, ACR Data

Omnicom Media Group’s Jonathan Steuer is encouraged by the emergence of solutions that “co-mingle” set-top box and automatic content recognition viewing data, the most recent example of which is FreeWheel Media working with Inscape. At the recent FreeWheel NOWFRONT event in Manhattan, Steuer, who is Chief Research Officer, welcomed the “consistent effort across almost all […]


In OTT, What Is ROI? The Whole Value Chain Debates

SAN JUAN — For decades, the notion of return on investment from TV ads has been ironically straightforward. Brands would buy ads and, with little insight in to who really watched what, would need to unleash a slew of media mix modelling tools to understand what exposures may have led to which purchases. That imprecision […]


In Expanding CFlight Portfolio-Wide, NBCU Systems Set To Progress: EVP Vazirani

As it looks to expand its CFlight all-screen audience measurement currency to its entire portfolio in 2019, NBCUniversal is finding that upgraded transactional systems are key to CFlight’s implementation. “I think everybody conceptually believes in this,” says Kavita Vazirani. “I think the challenges have come in the systems. That’s where the harder conversations have been.” […]


VideoAmp’s Prasad Discusses Beet Retreat 2018, Event-Level Forecasting

SAN JUAN, Puerto Rico—There’s lots of predictions about where television and premium video are headed. Then again, “There’s a lot of things that are actually already happening, probably more in some ways than a wider industry lens might understand,” says VideoAmp’s Jay Prasad. This is why Prasad reflects on this year’s Retreat in this interview […]


Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad

COLOGNE — Over the last couple of years, we have all become familiar with the possibility that media agencies could be “disintermediated” as ad buyers pull certain key functions in-house in a quest for transparency and control. But could the same happen on the sell side, and why? VideoAmp chief strategy officer Jay Prasad thinks […]

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