SAN JUAN, PR – In an increasingly complex media landscape, data provider TransUnion is focused on bringing “clarity to chaos,” Dave Oliveira, senior vice president of media vertical relationships at the company, said in this interview at the Beet Retreat San Juan. As brands, publishers and advertisers navigate walled gardens and disrupted ecosystems, TransUnion aims to provide foundational data strategies that enable consistent audience delivery at scale.
“We work in a marketplace that is chaotic,” Oliveira said in this interview with Beet.TV. “Partners—whether that be customers or brands—need foundational data strategies and publishers need to have data and identity strategies that allow them to deliver consistent audiences at scale for their brands and partners.”
Identity core
At the heart of TransUnion’s approach is identity. Oliveira emphasized that understanding individuals and households is crucial for effective audience targeting and measurement. “Identity really is at the core of decisions that happen,” he said. “The ability to provide data and insight to make better decisions for brands and publishers is really at the core of the business.”
TransUnion’s measurement solutions aim to improve decision-making by offering brands a clearer picture of their overall media performance. The company also provides tools that allow partners to scale audiences based on their specific needs, balancing accuracy with reach as necessary.
Protecting personal information
Data privacy remains a top priority, with Oliveira noting TransUnion’s long-standing commitment to compliance.
“At TransUnion, data and privacy and compliance are at the core of everything we do,” he said, highlighting the company’s dedication to data minimization and security in an evolving regulatory environment.
Looking ahead, Oliveira expressed enthusiasm about advancements in clean rooms and measurement technologies.
“We’re agnostic to clean rooms. The more we can do in clean rooms—not just from a privacy perspective but from a speed perspective—the market is heading in a really interesting direction,” he said.
Additionally, TransUnion is advancing its market measurement solutions, including closed-loop measurement, to provide simpler and more outcome-based insights. “We have very sophisticated market measurement solutions,” Oliveira noted. “But we’re also bringing to market closed loop, which is much easier and appeals to a broader part of the market.”
With its focus on identity, data integrity and advanced measurement tools, TransUnion is positioning itself as a leader in helping brands and publishers navigate today’s media challenges with confidence.
You’re watching coverage from Beet Retreat San Juan 2025, presented by Cognitiv, Index Exchange & TransUnion. For more videos from this series, please visit this page.
You’re watching coverage from Beet Retreat San Juan 2025, presented by Cognitiv, Index Exchange & TransUnion. For more videos from this series, please visit this page.
