Unified Measurement

Advanced Identity and Measurement Bring Clarity to Chaotic Ad Market: TransUnion’s Dave Oliveira
Advanced Identity and Measurement Bring Clarity to Chaotic Ad Market: TransUnion’s Dave Oliveira
11 Mar 2025
Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization
Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization
9 Mar 2025
OMD’s Irving: Tech Partners Streamline Cross-Platform Execution
OMD’s Irving: Tech Partners Streamline Cross-Platform Execution
19 Feb 2025
Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner
Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner
18 Feb 2025
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
30 Jan 2025
Xumo Aims to Simplify Streaming and Boost Advertiser Outcomes
Xumo Aims to Simplify Streaming and Boost Advertiser Outcomes
26 Jan 2025
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
21 Jan 2025
Emergent Tech Boosts Full-Funnel Marketing on Open Web OMD’s Ben Hovaness
Emergent Tech Boosts Full-Funnel Marketing on Open Web OMD’s Ben Hovaness
15 Jan 2025
Brands Unhappy With Current State of Media Measurement: ISBA’s Smith
Brands Unhappy With Current State of Media Measurement: ISBA’s Smith
7 Jan 2025
Silo Measurement Isn’t Viable for Fragmented Media: Comscore’s Paul Goode
Silo Measurement Isn’t Viable for Fragmented Media: Comscore’s Paul Goode
27 Dec 2024
First-Party CTV Data Help to Enrich Audience Measurement:  Nielsen’s Alison Gensheimer
First-Party CTV Data Help to Enrich Audience Measurement: Nielsen’s Alison Gensheimer
26 Nov 2024
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
24 Nov 2024
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
21 Nov 2024
GM’s Reed Aims to Curb Ad Frequency With ANA’s Cross-Media Measurement Tool
GM’s Reed Aims to Curb Ad Frequency With ANA’s Cross-Media Measurement Tool
29 Oct 2024
ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
24 Oct 2024
TransUnion’s Danaher: More Actionable Data For TV Buyers Than They Realize
TransUnion’s Danaher: More Actionable Data For TV Buyers Than They Realize
20 Oct 2024
Paramount’s Scoles: Advertising Is Converging Across Screens
Paramount’s Scoles: Advertising Is Converging Across Screens
4 Sep 2024
Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
26 Aug 2024
Audience Identifiers for CTV Ads Rely on Privacy-Safe Cloud
Audience Identifiers for CTV Ads Rely on Privacy-Safe Cloud
20 Aug 2024