Unified Measurement

OMD’s Irving: Tech Partners Streamline Cross-Platform Execution
19 Feb 2025
Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner
18 Feb 2025
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
30 Jan 2025
Xumo Aims to Simplify Streaming and Boost Advertiser Outcomes
26 Jan 2025
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
21 Jan 2025
Emergent Tech Boosts Full-Funnel Marketing on Open Web OMD’s Ben Hovaness
15 Jan 2025
Brands Unhappy With Current State of Media Measurement: ISBA’s Smith
7 Jan 2025
Silo Measurement Isn’t Viable for Fragmented Media: Comscore’s Paul Goode
27 Dec 2024
First-Party CTV Data Help to Enrich Audience Measurement: Nielsen’s Alison Gensheimer
26 Nov 2024
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
24 Nov 2024
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
21 Nov 2024
GM’s Reed Aims to Curb Ad Frequency With ANA’s Cross-Media Measurement Tool
29 Oct 2024
ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
24 Oct 2024
TransUnion’s Danaher: More Actionable Data For TV Buyers Than They Realize
20 Oct 2024
Paramount’s Scoles: Advertising Is Converging Across Screens
4 Sep 2024
Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
26 Aug 2024
Audience Identifiers for CTV Ads Rely on Privacy-Safe Cloud
20 Aug 2024
Cadent’s Aperture Platform Threads Together Linear and Digital for Marketers
13 Aug 2024
Omnicom, Criteo Experts Say Commerce Media’s Power Is Full-Funnel Reach
13 Aug 2024
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