Media Investment

Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts: Madison and Wall’s Brian Wieser
Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts: Madison and Wall’s Brian Wieser
2 Feb 2025
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
23 Jan 2025
Commerce Media Is Pivoting to TV-Like Brand Advertising: OMD’s George Manas
Commerce Media Is Pivoting to TV-Like Brand Advertising: OMD’s George Manas
21 Jan 2025
The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals
The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals
14 Oct 2024
Think Different About Retail Media: Spark Foundry’s Giacosa
Think Different About Retail Media: Spark Foundry’s Giacosa
2 Oct 2024
AI Set to Accelerate Contextual Advertising Beyond Human Intuition: Digitas’ Liane Nadeau
AI Set to Accelerate Contextual Advertising Beyond Human Intuition: Digitas’ Liane Nadeau
17 Sep 2024
Warner Bros. Discovery’s Kazi On The Evolution Of Programmatic Buying
Warner Bros. Discovery’s Kazi On The Evolution Of Programmatic Buying
19 Aug 2024
Impact of Live TV’s Audience Spikes for Programmatic: Spectrum Reach’s Groysman
Impact of Live TV’s Audience Spikes for Programmatic: Spectrum Reach’s Groysman
14 Aug 2024
In Election Battlegrounds, CTV Ad Inventory Is Selling Out: FreeWheel’s Davis
In Election Battlegrounds, CTV Ad Inventory Is Selling Out: FreeWheel’s Davis
7 Aug 2024
CTV Veteran Michael Shehan Named CRO of Telly, the Free TV Company
CTV Veteran Michael Shehan Named CRO of Telly, the Free TV Company
30 Jul 2024
Marketers Have Opportunity to Diversify Retail Media Spend: Criteo’s Melanie Zimmermann
Marketers Have Opportunity to Diversify Retail Media Spend: Criteo’s Melanie Zimmermann
9 Jul 2024
‘Don’t Confuse First-Party Data With Identity’: Publicis Media’s Shelby Saville
‘Don’t Confuse First-Party Data With Identity’: Publicis Media’s Shelby Saville
2 May 2024
‘DE&I Is Under Attack’: Index Exchange’s Goode On Embedding A Commitment To Good
‘DE&I Is Under Attack’: Index Exchange’s Goode On Embedding A Commitment To Good
30 Apr 2024
CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz
CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz
7 Feb 2024
Index Exchange’s Casale Launches Marketplaces, For Integration Without The Friction
Index Exchange’s Casale Launches Marketplaces, For Integration Without The Friction
1 Feb 2024
Ad Market Is Soft While Brands Want Flexibility: Initiative’s Maureen Bosetti
Ad Market Is Soft While Brands Want Flexibility: Initiative’s Maureen Bosetti
11 Jan 2024
TV Ad Spend Under Pressure In 2024, But Brands Should Make Their Own Choices: Brian Wieser
TV Ad Spend Under Pressure In 2024, But Brands Should Make Their Own Choices: Brian Wieser
18 Dec 2023
Quality Ad Inventory Is Expanding on CTV: Havas Media’s Laurie Crowley
Quality Ad Inventory Is Expanding on CTV: Havas Media’s Laurie Crowley
14 Dec 2023
Ad Demand Is Soft While Streaming Inventory Grows: OMD’s Kelly Metz
Ad Demand Is Soft While Streaming Inventory Grows: OMD’s Kelly Metz
4 Dec 2023
Audio Creates Highest Level Of Attention: Dentsu’s Lewis
Audio Creates Highest Level Of Attention: Dentsu’s Lewis
7 Sep 2023