CANNES – When Paris-based Teads launched back in 2011, there was very little conversation about the viewability problems around video advertising, but that has changed and the bet by co-founder Bertrand Quesada looks like it is paying off.

The company has recently raised a $30 million round and has over 400 employees in 26 cities in 18 countries.  He has said that Teads plans an IPO this year.

The now a global company, with most of its revenues from the United States, it is finding traction for its video ad unit that appears within the text articles of many of the world’s publishers including The Washington Post, Reuters, Le Monde, Forbes and others.

For an update of the company, we sat down with Quesada last week at the Cannes Lions Festival aboard the Teads yacht.

Beet partnered with Teads for events on the yacht and sponsored this series of videos from the Festival.