Linear (Broadcast)

Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf
25 Jun 2020
Streaming Apps Drive Sales Growth During Pandemic: Discovery’s Jon Steinlauf
24 Jun 2020
Linear TV, OTT Can Complement Audience Reach: Disney’s Rita Ferro
22 Jun 2020
Linear TV Will Be More Data-Driven with Addressable Ads: Matterkind’s Muzzy
18 Jun 2020
A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton
18 Jun 2020
‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen
16 Jun 2020
Is CTV Siphoning Off Dollars from Linear? It’s Complicated: #BeetU, Session 9
16 Jun 2020
Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross
15 Jun 2020
‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber
15 Jun 2020
ViacomCBS’s Ross Sees Pandemic As Way to Deepen Ties With Advertisers
14 Jun 2020
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
7 Jun 2020
How Linear TV Sellers Should Respond to the COVID-19 Crisis: #BeetU, Session 5
12 May 2020
Univision Joins Nielsen’s Addressable TV Beta
7 May 2020
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
24 Apr 2020
VAB’s Cunningham: How Programmers and Advertisers Are Making the Most of Viewing Spike
19 Apr 2020
A Brief History of Broadcast and Cable TV: #BeetU, Session 1
15 Apr 2020
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
9 Apr 2020
A+E Networks Seeks TV Attribution Next-Gen: Heftman
24 Mar 2020
How Virus Will Hit Ad Spending: SMI’s Fennessey
22 Mar 2020
Linear & Advanced TV Are Better Together: NCSolutions’ Brothers
27 Feb 2020