Linear (Broadcast)

During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
13 Jul 2020
Getting Ready for Return of Live Sports: Turner’s Frank Wall
Getting Ready for Return of Live Sports: Turner’s Frank Wall
9 Jul 2020
Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf
Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf
25 Jun 2020
Streaming Apps Drive Sales Growth During Pandemic: Discovery’s Jon Steinlauf
Streaming Apps Drive Sales Growth During Pandemic: Discovery’s Jon Steinlauf
24 Jun 2020
Linear TV, OTT Can Complement Audience Reach: Disney’s Rita Ferro
Linear TV, OTT Can Complement Audience Reach: Disney’s Rita Ferro
22 Jun 2020
Linear TV Will Be More Data-Driven with Addressable Ads: Matterkind’s Muzzy
Linear TV Will Be More Data-Driven with Addressable Ads: Matterkind’s Muzzy
18 Jun 2020
A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton
A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton
18 Jun 2020
‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen
‘We Are Encouraged by the Second Quarter Scatter Market’: NBCU’s Laura Molen
16 Jun 2020
Is CTV Siphoning Off Dollars from Linear? It’s Complicated: #BeetU, Session 9
Is CTV Siphoning Off Dollars from Linear? It’s Complicated: #BeetU, Session 9
16 Jun 2020
Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross
Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross
15 Jun 2020
‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber
‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber
15 Jun 2020
ViacomCBS’s Ross Sees Pandemic As Way to Deepen Ties With Advertisers
ViacomCBS’s Ross Sees Pandemic As Way to Deepen Ties With Advertisers
14 Jun 2020
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
7 Jun 2020
How Linear TV Sellers Should Respond to the COVID-19 Crisis: #BeetU, Session 5
How Linear TV Sellers Should Respond to the COVID-19 Crisis: #BeetU, Session 5
12 May 2020
Univision Joins Nielsen’s Addressable TV Beta
Univision Joins Nielsen’s Addressable TV Beta
7 May 2020
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
24 Apr 2020
VAB’s Cunningham: How Programmers and Advertisers Are Making the Most of Viewing Spike
VAB’s Cunningham: How Programmers and Advertisers Are Making the Most of Viewing Spike
19 Apr 2020
A Brief History of Broadcast and Cable TV: #BeetU, Session 1
A Brief History of Broadcast and Cable TV: #BeetU, Session 1
15 Apr 2020
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
9 Apr 2020
A+E Networks Seeks TV Attribution Next-Gen: Heftman
A+E Networks Seeks TV Attribution Next-Gen: Heftman
24 Mar 2020