Gaming

Publicis’ Samantha Lim on How Gaming’s Slow Evolution Mirrors Digital Media
16 Mar 2023
Activision Blizzard Wants to Erase the Gaming Boundaries
14 Mar 2023
IAB Looks to Dispel Lingering Misperceptions About Gaming and Advertising
12 Mar 2023
Gaming Looms Large as Opportunity for Brand Advertisers, IAB’s Zoe Soon
4 Mar 2023
Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
20 Feb 2023
Brands Should Prepare for Next Tech Trends: OMD CEO George Manas Chats With Omnicom Media’s Ben Hovaness
15 Aug 2022
TV Convergence Is Key Theme at Cannes: Simulmedia’s Dave Morgan
22 Jun 2022
Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
6 Apr 2022
Samsung Wants To Be The Hub For Games & TV: Kim
14 Feb 2022
Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
25 Jan 2022
Gamified NFTs Deepen Engagement With Sports Fans: Turner Sports’ Yang Adija
11 Jan 2022
In-Game Ads Reach Highly Engaged Audience: Frameplay’s Cary Tilds
5 Jan 2022
AVOD Will Dominate in Streaming Wars: Samsung Ads’ Karl Meyer
15 Dec 2021
It’s Going to Bigger Than Social: Dentsu’s Doug Ray on the Massive Opportunity in Gaming for Marketers
15 Nov 2021
‘Gamers Are at Forefront of Evolving Media Landscape’: Samsung Ads’ Nick Barrionuevo
21 Apr 2021
Innovation, Diverse Content Support Growth of Streaming Audio Ads: TargetSpot’s Dominick Milano
21 Jan 2021
Console Games Are Ripe for TV-Like Ads: Simulmedia’s Dave Madden
6 Aug 2020
Samsung Ads’ Meyer: The Gaming Industry Is Advertising’s Next Frontier
4 Feb 2020
Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR
11 Dec 2019
Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
7 Oct 2019