Gaming

The Company Behind Pokemon Go is Building a Social Network Centered on AR Games

23 Mar 2023

SuperAwesome: Why Marketers May Want to Think Twice Before Building a Branded Game

22 Mar 2023

Samsung Believes Its TVs Are The Next Gaming Big Platform: Samsung Ads’ Karl Meyer

20 Mar 2023

Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer

20 Mar 2023

Publicis’ Samantha Lim on How Gaming’s Slow Evolution Mirrors Digital Media

16 Mar 2023

Activision Blizzard Wants to Erase the Gaming Boundaries

14 Mar 2023

IAB Looks to Dispel Lingering Misperceptions About Gaming and Advertising

12 Mar 2023

Gaming Looms Large as Opportunity for Brand Advertisers, IAB’s Zoe Soon

4 Mar 2023

Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences

20 Feb 2023

Brands Should Prepare for Next Tech Trends: OMD CEO George Manas Chats With Omnicom Media’s Ben Hovaness

15 Aug 2022

TV Convergence Is Key Theme at Cannes: Simulmedia’s Dave Morgan

22 Jun 2022

Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’

6 Apr 2022

Samsung Wants To Be The Hub For Games & TV: Kim

14 Feb 2022

Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey

25 Jan 2022

Gamified NFTs Deepen Engagement With Sports Fans: Turner Sports’ Yang Adija

11 Jan 2022

In-Game Ads Reach Highly Engaged Audience: Frameplay’s Cary Tilds

5 Jan 2022

AVOD Will Dominate in Streaming Wars: Samsung Ads’ Karl Meyer

15 Dec 2021

It’s Going to Bigger Than Social: Dentsu’s Doug Ray on the Massive Opportunity in Gaming for Marketers

15 Nov 2021

‘Gamers Are at Forefront of Evolving Media Landscape’: Samsung Ads’ Nick Barrionuevo

21 Apr 2021

Innovation, Diverse Content Support Growth of Streaming Audio Ads: TargetSpot’s Dominick Milano

21 Jan 2021