Gaming

Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too
27 Apr 2025
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
22 Apr 2025
Havas Play’s Jarell Thompson on How Brands Can Authentically Join the Evolving Gaming Landscape
20 Apr 2025
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
10 Apr 2025
Mobile Games Engage Broad Group of Consumers With Brands: Zynga’s Gabrielle Heyman
6 Jan 2025
CES Helps Us Meet With Key Advertisers in CTV, Retail Media: Zynga’s Gabrielle Heyman
15 Dec 2024
United’s Kinective Taps Starlink For Faster, Richer, In-Air Ads
23 Oct 2024
Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’
10 Oct 2024
Gaming Is The Next Streaming: Microsoft Advertising’s Lynne Kjolso
16 Jul 2024
Mobile Gaming An Untapped Advertising Opportunity: Digital Turbine’s Wester
13 May 2024
Activision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ Attention
12 Feb 2024
Go Interactive: Dentsu’s Stringer On Game Ads And The Rise Of The Participatory Generation
1 Aug 2023
Niantic’s Shlachter – Augmented Reality is Soon To Be Everywhere – Not Just Gaming
9 Jun 2023
Rooster Teeth’s Levin: SVOD is the Toughest Business in Media
17 May 2023
Why Brands Should Look Beyond In-Game Advertising to Reach Gamers
28 Mar 2023
Anzu: Advertising in Games is Easier Than You Think
27 Mar 2023
The Company Behind Pokemon Go is Building a Social Network Centered on AR Games
23 Mar 2023
SuperAwesome: Why Marketers May Want to Think Twice Before Building a Branded Game
22 Mar 2023
Samsung Believes Its TVs Are The Next Gaming Big Platform: Samsung Ads’ Karl Meyer
20 Mar 2023
Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer
20 Mar 2023