Gaming

Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend

5 Oct 2025

Zynga’s Heyman: Stop Dipping Toes and Dive Into Gaming’s Diverse Waters

24 Sep 2025

Wavemaker’s Basgen: Gaming Is Now the ‘Dominant Cultural Force’

11 May 2025

Zero Code’s Dario Raciti: How Gaming Became the New Mass Media

4 May 2025

Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too

27 Apr 2025

Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth

22 Apr 2025

Havas Play’s Jarell Thompson on How Brands Can Authentically Join the Evolving Gaming Landscape

20 Apr 2025

Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier

10 Apr 2025

Mobile Games Engage Broad Group of Consumers With Brands: Zynga’s Gabrielle Heyman

6 Jan 2025

CES Helps Us Meet With Key Advertisers in CTV, Retail Media: Zynga’s Gabrielle Heyman

15 Dec 2024

United’s Kinective Taps Starlink For Faster, Richer, In-Air Ads

23 Oct 2024

Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’

10 Oct 2024

Gaming Is The Next Streaming: Microsoft Advertising’s Lynne Kjolso

16 Jul 2024

Mobile Gaming An Untapped Advertising Opportunity: Digital Turbine’s Wester

13 May 2024

Activision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ Attention

12 Feb 2024

Go Interactive: Dentsu’s Stringer On Game Ads And The Rise Of The Participatory Generation

1 Aug 2023

Niantic’s Shlachter – Augmented Reality is Soon To Be Everywhere – Not Just Gaming

9 Jun 2023

Rooster Teeth’s Levin: SVOD is the Toughest Business in Media

17 May 2023

Why Brands Should Look Beyond In-Game Advertising to Reach Gamers

28 Mar 2023

Anzu: Advertising in Games is Easier Than You Think

27 Mar 2023