CTV

2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
25 Jan 2023
Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
18 Jan 2023
Marketers Can Expand Incremental Reach Among Cord-Cutters: TiVo’s Pete Mann
Marketers Can Expand Incremental Reach Among Cord-Cutters: TiVo’s Pete Mann
27 Dec 2022
TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
27 Dec 2022
Connecting Linear TV With Video Streaming Breaks Down Silos: Yahoo’s Beau Ordemann
Connecting Linear TV With Video Streaming Breaks Down Silos: Yahoo’s Beau Ordemann
27 Dec 2022
Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor
Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor
27 Dec 2022
Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller
Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller
22 Dec 2022
TV Measurement Has Advanced ‘Light Years’ as Data Grow: Tatari’s Philip Inghelbrecht
TV Measurement Has Advanced ‘Light Years’ as Data Grow: Tatari’s Philip Inghelbrecht
22 Dec 2022
Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems
Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems
21 Dec 2022
Advertisers Can Drive Lower-Funnel Results With CTV: MNTN’s Matt Collins
Advertisers Can Drive Lower-Funnel Results With CTV: MNTN’s Matt Collins
21 Dec 2022
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
19 Dec 2022
CTV Combines High-Quality Content With Performance Insights: Index Exchange’s Alex Gardner
CTV Combines High-Quality Content With Performance Insights: Index Exchange’s Alex Gardner
19 Dec 2022
Midterm Elections Show CTV Is Key Part of Campaign Strategies: D2 Media’s Mark Failla
Midterm Elections Show CTV Is Key Part of Campaign Strategies: D2 Media’s Mark Failla
23 Nov 2022
How To Help Programmatic TV Take Off: FreeWheel’s Loria
How To Help Programmatic TV Take Off: FreeWheel’s Loria
22 Nov 2022
Preventing CTV Ad Fraud Is Collective Effort: Index Exchange’s Rob Hazan
Preventing CTV Ad Fraud Is Collective Effort: Index Exchange’s Rob Hazan
22 Nov 2022
Major Brands Are Driving Adoption of CTV Advertising: FreeWheel’s Cameron Miille
Major Brands Are Driving Adoption of CTV Advertising: FreeWheel’s Cameron Miille
22 Nov 2022
Preventing Ad Fraud Requires Proactive Steps: FreeWheel’s Matthew Katz
Preventing Ad Fraud Requires Proactive Steps: FreeWheel’s Matthew Katz
18 Nov 2022
Too Much Targeting? How Programmatic Works On TV: MiQ’s Rondon
Too Much Targeting? How Programmatic Works On TV: MiQ’s Rondon
17 Nov 2022
Telltale Signals Help to Detect CTV Ad Fraud : HUMAN’s Kristine Lopez
Telltale Signals Help to Detect CTV Ad Fraud : HUMAN’s Kristine Lopez
17 Nov 2022
Watermarking Helps to Prevent CTV Ad Fraud: Roku’s Adam Markey
Watermarking Helps to Prevent CTV Ad Fraud: Roku’s Adam Markey
16 Nov 2022