CANNES – Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industry, and his company is evolving to meet the moment.
Speaking with Beet.TV’s Andy Plesser at the Cannes Lions Festival of Creativity, Nesamoney reflected on how far the space has come since their first conversation at the same event in 2016.
“The last couple of years have gotten quite interesting with retail media,” Nesamoney said. “Amazon showed up in the port right across the street there, and everything changed.”
Jivox, with a history in dynamic creative technology, has since transformed into a specialized platform built to help brands navigate the rapidly expanding retail media ecosystem, which now spans everything from on-site product listings to off-site advertising on platforms like Meta, connected TV, and even in-store displays.
“We had the underlying technology to deliver ads across all of those channels,” Nesamoney said. “But we built a layer on top to make it really easy to launch campaigns quickly. We say you can launch a campaign in less than five minutes, and we deliver on that.”
DaVinci: Simplifying retail media at scale
One of Jivox’s latest innovations is DaVinci, a product designed to help brands overcome the creative complexity that comes with advertising across multiple retail media networks.
“Every retailer has their own formats, specs and channels,” Nesamoney said. “You’re producing creative not just once, but over and over again.”
DaVinci offers a library of pre-approved, retailer-specific templates for major players like Amazon, Walmart and Kroger. Brands can quickly customize ads by swapping in product content and tying them to first-party audience data provided by the retailers. The system integrates with demand-side platforms (DSPs) and APIs from Amazon, Meta and others, reducing campaign setup from weeks to mere minutes.
Retail media: Third wave of digital advertising
The surge in retail media is no accident, according to Nesamoney. He sees it as the third major wave in precision advertising, following Google’s dominance of search intent data and Meta’s social and demographic insights.
“Retail media brings product purchase data and transaction data into advertising,” Nesamoney explained. “It’s the most precise data brands can use—what did you buy, what have you bought, which brands do you prefer?”
With consumer purchase behavior at its core, Nesamoney believes retail and commerce media will continue to grow rapidly, offering brands unprecedented targeting power.
Jivox is betting big on that future, helping brands activate campaigns across a fragmented retail media landscape, and doing it faster than ever before.
You’re watching “Dispatches from Cannes Lions 2025: Interviews on Innovation”, a Beet.TV Leadership Series at Cannes Lions 2025, presented by DirectTV, EXTE, Fandom, Future USA, Jivox, Kroger, New Tradition, Ogury, Pentaleap, Perion, Topsort, VuePlanner, and Walmart Connect. For more videos from this series, visit this page. You can find all of our coverage from Cannes Lions 2025 here.
