Brand Marketing

PayPal Brings Its ‘Transaction Graph’ to the Beach at Cannes
9 Jul 2025
United’s Kinective Media Sees Loyalty as a ‘Lifestyle,’ Not Just Miles
8 Jul 2025
Unilever’s Aaron Sobol: You Need ‘Exponentially More’ Creative Assets to Succeed Today
8 Jul 2025
Quan Media’s Brian Rappaport on Out of Home’s Staying Power — Plus Details On New Tradition Alliance
2 Jul 2025
Brands Must Respect the Conversation as AI, Authenticity and Community are Key to Engagement: Reddit’s Mike Romoff
1 Jul 2025
‘We’re at the Center of Pop Culture,’ and a Gateway to Gen Z: Fandom’s Jeremy Steinberg
1 Jul 2025
Best Buy Touts Data, New Marketplace and CNet Partnership to Lure Advertisers
30 Jun 2025
Instacart Demands a Return on Premium Video, Just Like Search
25 Jun 2025
Comcast’s Todd Arata on Building Trust, Balancing Brand with Performance, and the Future of Big-Screen Storytelling
25 Jun 2025
OtterBox Reinvents Brand Story with ‘Made for Yes’ Campaign, New Consumer Focus: Otter’s Samantha Quagliano
24 Jun 2025
Premium Video Must Match Social Media’s Ease, Scale and Results: FreeWheel’s Mark McKee
22 Jun 2025
Roku-Amazon Partnership Creates Largest CTV Identity Solution, Driving Performance Gain
22 Jun 2025
Criteo CEO Sees Agentic Shopping as the ‘New Website’ for Brands and Retailers
22 Jun 2025
No More Silos: PMG’s Sam Bloom on How Its Alli Marketplace is Rewiring Brand Strategy
20 Jun 2025
Uber Advertising’s Creative Studio Aims to Deliver Fluid Ad Experiences
19 Jun 2025
Data Creates Serendipity that Makes Brands Heroes: Uber Advertising’s Edwin Wong
19 Jun 2025
Cannes Lions Draws 60 Global CEOs, Record Attendance
15 Jun 2025
Digitas’ John Kahn on the Future of Trust, Tech and Retail Media: ‘It Starts with Brand Truth’
15 Jun 2025
TelevisaUnivision Deepens United Airlines Partnership as Domestic Travel Forecast Takes Off
11 Jun 2025
Engineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol Marino
9 Jun 2025
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