Brand Marketing

‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks
24 Aug 2025
‘Creative Commerce’ Succeeds by Merging Culture, Data and Shopping: Experts from The Trade Desk, WPP, PayPal
24 Aug 2025
TelevisaUnivision’s Tim Natividad on Elevating Hispanic Media: ‘We Represent a 360-Degree Solution for Brands’
20 Aug 2025
Magnite’s Cassidy Diamond: Pause Ads and Interactive Overlays Unlock CTV Commerce Potential
19 Aug 2025
Marketers Are ‘Being Chased by the Bear’ of AI as Tech Transforms Advertising: PMG’s Sam Bloom
19 Aug 2025
Epsilon Exec: AI-Powered Identity will Democratize Advertising
13 Aug 2025
Retail Media Revolution: How Albertsons, Google and Spark Foundry are Changing Brand-Agency Collaboration
12 Aug 2025
From Compliance to Competitive Edge: Lyft, Kroger, Intuit LiveRamp on Trust in Marketing
5 Aug 2025
From Digital to Physical: Uber Advertising Campaigns Leverage Utility and Emotion
5 Aug 2025
Infillion’s Rossi: Automation Risks Neutralizing Brands in a Sea of Sameness
4 Aug 2025
United, Microsoft, LiveRamp and Newton Research See AI as Key to Smarter Data Partnerships
4 Aug 2025
United’s Luc Bondar Champions AI and Loyalty in the Rise of the Traveler Media Network
30 Jul 2025
Why CVS Media Exchange Believes Collaboration, Not Competition, Will Define Retail Media’s Next Era
28 Jul 2025
To Democratize TV Ads, Universal Ads Wants to Think Like Social Media
28 Jul 2025
CMX, Reddit, Haleon Execs on Personalization and Trust in Community Marketing
27 Jul 2025
Retail Media Must Move Beyond Data to Focus on Experience: Google’s McGahee
27 Jul 2025
Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt
23 Jul 2025
VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It
23 Jul 2025
AI, Personalization and News Are Redefining Marketing, but Fear Still Holds Brands Back: Lou Paskalis
18 Jul 2025
Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on Accountability
15 Jul 2025
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