Brand Marketing

Haleon’s Kelly Kavanagh: When Shondaland Calls About Your Allergy Brand, You Know It’s ‘Polin’ Season
4 Jun 2025
Brand Entertainment Must Compete with Hollywood, Not Just Other Brands: Digitas’ Mark Book
26 May 2025
Brand Storytelling Is Undergoing a Renaissance With Platform-Driven Creativity: Digitas’ Atit Shah
21 May 2025
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’
18 May 2025
From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market
13 May 2025
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
12 May 2025
Wavemaker’s Basgen: Gaming Is Now the ‘Dominant Cultural Force’
11 May 2025
Jinx Joglekar: What Do TV Viewers Want to See More Of? Flexibility and Control
11 May 2025
Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction
7 May 2025
Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future
5 May 2025
Zero Code’s Dario Raciti: How Gaming Became the New Mass Media
4 May 2025
Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too
27 Apr 2025
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
22 Apr 2025
Telly TV Sees Dual-Screen Future for TV Advertising: Seho Lee
21 Apr 2025
Havas Play’s Jarell Thompson on How Brands Can Authentically Join the Evolving Gaming Landscape
20 Apr 2025
Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding
16 Apr 2025
CTV Offers Early-Stage Brands Targeted Reach, Premium Environment, Says ŌURA’s Reynolds
14 Apr 2025
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
10 Apr 2025
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
9 Apr 2025
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