Brand Marketing

Connecting Commerce to Storytelling: How Dick’s Sporting Goods Is Redefining In-Store Media
14 Oct 2025
In Fragmented Consumer Journey, Brands Must Vie for AI Influence
14 Oct 2025
Hearst’s Mike Irenski: We Write About Our Audiences’ House, Not the White House
14 Oct 2025
Scale, Data and Trust Differentiate Our Expansion Into Commerce Media: Mastercard’s Jill Moser
13 Oct 2025
LUMA Partners’ Terry Kawaja: Gaming Offers CTV Alternative to Strained Supply Constraints
8 Oct 2025
Epsilon’s Heather Campain: Identity Resolution Transforms Transactional Relationships Into Personal Connections
7 Oct 2025
For Programmatic to Perform, It Needs Kindness Built In, Says Spark Foundry’s Grant
7 Oct 2025
Brand Authenticity and Storytelling Help to Drive Patient Action: Questex’s Ayla Ellison
5 Oct 2025
Givsly’s Hickey: Kindness Is the Strategy, Sales Are the KPI
1 Oct 2025
Walgreens’ Kelly Torgeson: Stores Are Media Channels That Transform Shopping Into Brand Experiences
29 Sep 2025
Wunderkind’s Adam Gendelman: Ad Industry’s Quantity-Over-Quality Obsession Hurts Brand Affinity
23 Sep 2025
TV’s Emotional Reach and Data Advances Drive Healthcare Marketing Impact: Swoop’s Quinn Borsuk
21 Sep 2025
For KPM and Roku, Brand Storytelling Is the New Checkout Aisle
21 Sep 2025
Retail Media Needs to Go Beyond Price to Personalization: Acxiom IPG’s Elizabeth Donovan
16 Sep 2025
Why the Physical Store Deserves Center Stage in Commerce Media
8 Sep 2025
Agentic AI Drives Smarter Commerce for Brands: IPG Mediabrands’ Amie Owens
2 Sep 2025
Digitas’ Cagen: Keywords are ‘Archaic,’ Brand Mentions are the New Links
1 Sep 2025
Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom
28 Aug 2025
Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
26 Aug 2025
AI Is the ‘Superpower’ for the Next Generation of Marketers: Microsoft’s Rukmini Iyer and Choreograph’s Alex Steer
26 Aug 2025
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