Brand Marketing

Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
10 May 2026
Smartly’s Laura Desmond: Marketers Need ‘New Creative System’ for AI’s Volume Explosion
Smartly’s Laura Desmond: Marketers Need ‘New Creative System’ for AI’s Volume Explosion
10 May 2026
Roundel’s Jenny Holleran: Efficiency or Growth? Retail Media Network’s Precision Plus AI Tool Promises Both
Roundel’s Jenny Holleran: Efficiency or Growth? Retail Media Network’s Precision Plus AI Tool Promises Both
6 May 2026
Grocery TV’s Marlow Nickell: Non-Endemic Brands Find In-Store Media ‘A Lot Easier’ Than CPG
Grocery TV’s Marlow Nickell: Non-Endemic Brands Find In-Store Media ‘A Lot Easier’ Than CPG
4 May 2026
Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes
Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes
4 May 2026
Retail Media Wants Your Budget, But It Needs to Earn It: Bayer’s Ryan Verklin
Retail Media Wants Your Budget, But It Needs to Earn It: Bayer’s Ryan Verklin
29 Apr 2026
Philo’s Mike Keyserling: CTV’s ‘Paradox Of Choice’ Is the Real Discovery Challenge for Marketers and Media
Philo’s Mike Keyserling: CTV’s ‘Paradox Of Choice’ Is the Real Discovery Challenge for Marketers and Media
21 Apr 2026
GSTV’s Kristina Lutz: Gen Z is Looking for Discovery Beyond Social in the Real World
GSTV’s Kristina Lutz: Gen Z is Looking for Discovery Beyond Social in the Real World
20 Apr 2026
Beet@20: Bill Koenigsberg of Horizon Media Says Culture Still Crushes Ego
Beet@20: Bill Koenigsberg of Horizon Media Says Culture Still Crushes Ego
19 Apr 2026
Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson
Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson
15 Apr 2026
AI Is Eating the Internet’s Lunch and Not Picking Up the Check: AJL Advisory’s Lou Paskalis
AI Is Eating the Internet’s Lunch and Not Picking Up the Check: AJL Advisory’s Lou Paskalis
14 Apr 2026
Ads Should Tell Stories, Not Interrupt Them: TikTok’s Keiko Mori
Ads Should Tell Stories, Not Interrupt Them: TikTok’s Keiko Mori
7 Apr 2026
Partnership with Allen Media will Make News Advertising Cool Again: Anoki AI’s Abbey Thomas
Partnership with Allen Media will Make News Advertising Cool Again: Anoki AI’s Abbey Thomas
30 Mar 2026
Organic First, ROAS Last: Havas Is Rethinking Retail Media From the Ground Up
Organic First, ROAS Last: Havas Is Rethinking Retail Media From the Ground Up
25 Mar 2026
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
22 Mar 2026
Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments
Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments
11 Mar 2026
WPP Media’s Adam Shlachter: Gaming ‘Might Be Ultimate Environment’ for Retail Media
WPP Media’s Adam Shlachter: Gaming ‘Might Be Ultimate Environment’ for Retail Media
10 Mar 2026
United’s Kinective: The Traveler Mindset Creates an Open Wallet
United’s Kinective: The Traveler Mindset Creates an Open Wallet
4 Mar 2026
In-store Is Retail Media’s Blind Spot: Michele Roney of Mars United Commerce
In-store Is Retail Media’s Blind Spot: Michele Roney of Mars United Commerce
4 Mar 2026
Gen AI Ads: Consumers More Bearish Than Ad Execs, and the Gap Is Widening
Gen AI Ads: Consumers More Bearish Than Ad Execs, and the Gap Is Widening
3 Mar 2026