Brand Marketing

Gaming Looms Large as Opportunity for Brand Advertisers, IAB’s Zoe Soon
4 Mar 2023
Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media
2 Mar 2023
Consumer Insights Come From Data and Content: Spark Foundry’s Lisa Giacosa
23 Feb 2023
Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
20 Feb 2023
Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
19 Feb 2023
OMD’s Osborn All-In On Wiping-Out Ad Industry’s Carbon Emissions
16 Feb 2023
DMEXCO Co-Founder Sets the Stage in Miami for the “Possible” Event & Redefines “Expo” Value
2 Feb 2023
Ad Intelligence Is Crucial As Media Outlets Multiply: Vivvix CEO Andrew Feigenson
30 Jan 2023
Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
26 Jan 2023
Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim
26 Jan 2023
First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed
23 Jan 2023
GM’s Kapoor Is Kicking The Tires Of Ad Clean Rooms
13 Jan 2023
Uber Plans to Expand Ad Platform with In-Car Video Tablets: Uber’s Mark Grether
9 Jan 2023
Full-Funnel Marketing Helps Guide the Consumer Journey: United’s Brittany Clauss
29 Dec 2022
Advertisers Can Drive Lower-Funnel Results With CTV: MNTN’s Matt Collins
21 Dec 2022
The Data Runs Deep For New ITVX Platform
20 Dec 2022
Measuring People’s Attention to Ads Offers Mid-Funnel Insights: OMD’s Chrissie Hanson
19 Dec 2022
Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Jason Brown
7 Dec 2022
Tubi’s Rotblat Expects To Accelerate In A Tricky Market For Paid Streaming
30 Nov 2022
Midterm Elections Show CTV Is Key Part of Campaign Strategies: D2 Media’s Mark Failla
23 Nov 2022