Christian Muche co-founded DMEXCO, one the digital industry’s global tentpole events. He’s moved on.  Now, in partnership with the MMA Global, he is heading the most ambitious new marketing event of the year called “Possible.”

The event will take place in Miami Beach at the Fountainebleau April17-19.

A number of CMO’s will speak including the top marketers from  AT&T,  General Motors Hyundai, JP Morgan Chase, Walmart and others.  The event’s premier sponsor is Google.

Backing the new venture are investors including: Luma Partners founder and CEO, Terence Kawaja; Medialink founder Michael Kassan; ex-GroupM chief Irwin Gotlieb; ex-Starcom Mediavest Group chief Laura Desmond; Scope3 founder Brian O’Kelley; DPAA CEO Barry Frey; and MMA CEO Greg Stuart along with others.

We sat down with Christian recently at the IAB ALM conference for preview of the conference/expo hybrid.

I am pleased to say that Beet.TV has joined Possible as a media partner and will cover the event.