All Things AI

We Are Going to “Virtualize” Cannes Lions, MediaLink’s Michael Kassan
9 Apr 2020
Context Is In The Eye Of The Beholder: ZEFR’s Oakins
27 Mar 2020
TransUnion’s David Oliveira: Addressability Must Be ‘Powered By an Accurate Data’
9 Mar 2020
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
3 Mar 2020
Context Is King: ZEFR’s Raddon On Video Brand Suitability
2 Mar 2020
OpenSlate’s Foyle: Audience and Content Impact Measurement Is a ‘Utopia’ for Clients
30 Jan 2020
S4’s Sorrell Sees Growth In Digital After Latest M&A
13 Jan 2020
Dynamic Creative Optimization is Here: MediaCom’s Sasha Savic
10 Jan 2020
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
6 Jan 2020
Brands Need More Creative Assets: BofA’s Paskalis
5 Jan 2020
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
26 Nov 2019
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
21 Nov 2019
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
23 Oct 2019
Understanding Customer Needs Secures Brands’ Futures: The Clorox Company’s Grier
17 Oct 2019
IBM’s Rangaiah on Moving Beyond Advertising to Customer Experiences
17 Oct 2019
Relevant Marketing and Products Will Win: Anheuser-Busch’s Marcondes
16 Oct 2019
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
10 Oct 2019
Ericsson’s Emodo Uses Carrier Data To Clean Up Mobile Inventory: Moskowitz
10 Oct 2019
SAP’s Tillman: Marketers Need to Work to Build Better Data Sources
8 Oct 2019
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
8 Oct 2019