Dentsu

LONDON, UK — Ad agency Dentsu will trial collaboration with UK broadcasters to leverage its own audience insight panel in 2024. CCS is Dentsu’s worldwide survey with more than 400,000 respondents in over 70 markets, comprising 10,500 attributes, giving Dentsu insight into areas such as consumer interests, passions, values, trust drivers, motivations, and needs. Speaking […]

Alternative media currencies aren’t just a “maybe” anymore – big media agencies are now leaning into buying media using the new numbers. Dentsu announced today more than seven big-brand parent companies have bought ads through dentsu’s Data Enabled Linear TV Activation (DELTA) platform using VideoAmp. In this video interview with Jon Watts for Beet.TV, Brad […]

Diagnosed with breast cancer at age 29, her perspective on the priorities of work and personal life were profoundly changed. For Cara Lewis, it has made her a “better leader,” making her more empathetic, understanding. We spoke with the dentsu Chief Investment Officer about her journey and her role as an advocate for breast cancer […]

With so many challenges out there facing marketers in the business environment, what is the outlook for advertisers and their agencies? Mike Law is heading to Cannes Lions with a spring in his step. In this video interview with Beet.TV, the US CEO of Carat, says disruption is driving better experiences and affection for marketing. […]

What happens to your media expectations when you are used to being in control, and fully immersed? How does this change they way you expect to engage with advertising? These are some of the big questions marketers should be pondering, according to Sarah Stringer, EVP, Head of U.S. Media Partnerships, dentsu. While the metaverse may not […]

Pilots have begun in which the ad agency Dentsu will test using VideoAmp metrics, not Nielsen or Comscore, to measure ViacomCBS viewership. It is one more way in which media and agency businesses are looking for an alternative to traditional measurement. In this video interview with Beet.TV, Brad Stockton, SVP, US National Video Innovation, Dentsu, […]

Advertising has always been part of the attention economy, a concept that is at least as old as the web. Recently, after a couple of decades of measuring consumers’ actions, sections of the marketing industry are striving to re-value media inventory in line with consumers’ attention. But how do you measure and price attention accordingly? […]

In a media environment this complex, it seems like planners can earn their crust again. With new viewing options supplanting linear, but coming with a host of fragmentation, agencies have a role in picking the right mix of capabilities and inventory value. In this video interview with Beet.TV, Brad Stockton, Dentsu’s SVP of US national […]

What is the role of native advertising in TV? Certainly, basic product placements and infomercials have existed for a long time. But now, new techniques offered by connected TV platforms promise a lot more. In Elevated Video, a Beet.TV leadership series presented by TripleLift, eight executives explored what that opportunity looks like. 1. Content ad […]

This week our guest is Doug Rozen, CEO of Dentsu Media Americas.  Doug has been a media innovator for many years.  We’ve covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas. Doug articulates the vision of his company  as becoming more meaningful to the consumer […]