SAN JUAN, PR – The ability for marketers to use addressable targeting in TV advertising is a step-change from the medium’s history as a mass-reach channel. So why aren’t more advertisers and their agencies taking advantage? In this video interview with Beet.TV, the national sales VP at Comcast’s ad sales unit explains. “The hesitation around addressable is […]
SAN JUAN, PR — In the world of proliferating platforms, advertisers are faced with more choice and more opportunity than ever before – and also a headache. Because, whilst there are many large open ad marketplaces working with common practices, many key media destinations are also closed shops. “Media companies are trying to put together […]
SAN JUAN, PR — Carpenters have an old proverb: “Measure twice, cut once.” It’s designed to convey the importance of accurate measurements in a skilled trade. Now it might also be applied to TV advertisers, whose ability to measure the efficacy of their spend is undergoing a revolution. Charter’s Spectrum Reach ad sales division is […]
SAN JUAN, PR — Cable TV operators and other service providers may have been amongst the first to be able to offer their advertisers advanced TV targeting capabilities like dynamic ad replacement. But new advances mean the TV networks which historically run over the operators can also now offer equivalent functionality. “Up until today, addressable […]
SAN JUAN, PR — It already provides an “addressable TV intelligence layer” to European broadcasters. Now TVbeat of London and Zagreb is coming to America. “The modern TV media company, they have fragmented inventory (just) as they have fragmented viewership. These companies are using different technology stacks. “When you have (an) ad server for VOD and […]
SAN JUAN, PR — With so many new platforms, opportunities and options for buying TV ads in the marketplace, smoothing the path to purchase is becoming the new black. In this video interview with Beet.TV, Sean Robertson, director of partnerships at DISH Media, talks about the importance of making it easy. “There’s some third party […]
SAN JUAN, PR – 605 is officially entering the measurement market with a new product known as 605 Platform. What makes 605 Platform unique, according to Chief Revenue Officer Noah Levine, is that it has “100% deterministic data matching rights against 21 million households.” Levine explains that “deterministic data” is the ability to take a very […]
SAN JUAN, PR– Forrester Research vp and principal analyst Joanna O’Connell believes that she was early to the topic when she and her colleague researched the cross-channel video advertising landscape at the end of last year. A long will change, she says; right now, brands are mostly piecing together their disparate video planning, buying and […]
SAN JUAN, PR — John Hoctor started Data+Math with the idea that TV was “under credited.” Meaning that the medium as a whole was not getting the credit it deserved and was thus becoming undervalued. “What we set out to do was to apply larger data sets to the problem,” says Hoctor, who is […]
SAN JUAN, PR– When it comes to the division between linear and digital, addressability and measurement are two considerations that continue to be redefined. In a conversation with Alan Wolk, co-founder of TV/REV, at the Beet Retreat in San Juan, Julie Anson, director of strategic investment in advanced TV at MAGNA Global, gave some insight […]
SAN JUAN, PR — Whilst the rise of subscription video (SVOD) services in the last five years may have conditioned people to expect that paid digital services would become the norm and TV advertising will wither away, that is not quite the full story. In a more nuanced version, there are two other dynamics playing […]
SAN JUAN, PR — These days, most broadcasters are busy offering their advertising customers new ways to use their platform data to better target audiences. But what about advertisers who want to do the same across the whole TV and video landscape? That need has become priority #1 in the new TV industry, as a raft of […]
SAN JUAN, PR – Advertisers will soon put their own data about customers and prospects to better work in the art of TV targeting. Samsung Ads, the unit of the Korean hardware giant that helps advertisers leverage real audience viewing data, straight off the TV itself, to target ads, says it will soon be digging […]
SAN JUAN, PR — TV manufacturer Vizio is beginning to issue over-the-top firmware updates to 10 million connected TV sets, to better deliver ads from FreeWheel, Google and Xandr. The process is part of Project OAR, a consortium kicked off by Vizio’s own ad-targeting division Inscape to achieve better scale in the sale of connected […]
Kristi Argyilan, president of Target’s Roundel unit, will be among the featured speakers at the annual Beet.TV executive retreat taking place in San Juan on February 5-7. From her days as president of MAGNA Global to her pioneering work at Target and for the formation of Roundel, Kristi is among the most admired, innovative executives […]
February 5-7 The Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, will take place in San Juan, Puerto Rico. Dates are February 5-7. The location is the just-reopened Hilton Caribe. The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and […]
The next hurdle for second screen marketing lies in measuring consumer sentiment towards a TV show, says Alan Wolk, Chairman of Second Screen Society, in an interview with Beet.TV. That can be done by tapping into the treasure trove of data available via mobile phones that consumers use to interact with a show. “How do […]
Piksel, the New York-based global provider of digital video services, sees a growing opportunity for publishers of various sizes to connect with consumers directly, via various IPTV scenarios including Roku, smart TV’s, and cable set-top boxes. No longer limited by YouTube or other video portals, direct distribution to consumers is becoming viable, albeit with proper […]
Many TV viewers are making time for second-screen activities even if they view TV shows on a binge basis or after a live airing. That’s one of the findings of a survey conducted by the recently rebranded online video services company Piksel. “People are making time to interact via second screen, whether before or after,” […]
AMSTERDAM — The reorganized and slimmed-down Piksel is relaunching at the current IBC Show in Amsterdam with a continued focus on online video services for major media companies around the world. The company is eyeing growth opportunities in online, VOD and second screen in markets in Europe and North America in particular, says Alan Wolk, […]