Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate

Major TV platforms are intent on selling ads targeted at individual households. They just would like to see a few industrial changes in order to fully realize that dream. In a panel discussion at Beet Retreat in the City, “We’re Going Local!”, three TV platform representatives discussed their take on “addressable” TV. Ahead of next […]

 
 

Industry Must Distinguish Addressable From Data-Driven: DISH’s Robertson

The old dog is getting taught a lot of new tricks – but each of them is different. The world of enhanced TV capabilities needs better understanding. That is according to one TV ad executive whose company has been a pioneer in the emerging space. In this video interview with Beet.TV, DISH Media’s partnerships GM […]

 
 

Programmatic Speeds Satellite TV Advertising, DISH’s Robertson

As more TV sets get connected to the Internet, more of them are also being used to place ads bought in real-time to reach specific audiences. By comparison, satellite TV platforms may seem like anachronism. But being beamed from space doesn’t mean satellite can’t also benefit from programmatic. In this video interview with Beet.TV, General […]