Advanced TV Measurement Under The Beet Retreat Microscope With Panelists From Forrester, Tru Optik, Inscape, Nielsen Catalina Solutions and Team Arrow Partners

MIAMI – Put several media industry professionals on a panel and ask them about the challenges of television and video audience measurement and you’re going to get lots of lively conversation. Along with some very blunt observations about just what’s holding back the progress of “advanced TV.” So it was at the recent Beet Retreat […]


Inscape’s Jodie McAfee: Automatic Content Recognition Yields Household-Level Data At Scale

If you think the closer you are to a television screen the better the picture is, the same principle applies to the automatic content recognition (ACR) approach taken by Inscape. Formerly known as Cognitive Media Networks before its acquisition by consumer electronics provider Vizio, Inscape is closer to the TV picture than a set-top box. […]