605 Doubles National TV Audience Footprint With Inscape Licensing Deal

Television measurement and analytics provider 605 is doubling its national footprint in a licensing deal with Inscape that augments and compliments MVPD data with smart-TV viewing insights. “The bigger the better in terms of data,” says 605 President & Co-Founder Ben Tatta. With the addition of Inscape data, 605 can measure more than 20 million […]

 
 

Omnicom’s Steuer Wants More ‘Democratized’ Set-Top, ACR Data

Omnicom Media Group’s Jonathan Steuer is encouraged by the emergence of solutions that “co-mingle” set-top box and automatic content recognition viewing data, the most recent example of which is FreeWheel Media working with Inscape. At the recent FreeWheel NOWFRONT event in Manhattan, Steuer, who is Chief Research Officer, welcomed the “consistent effort across almost all […]

 
 

FreeWheel NOWFRONT Event Launches FreeWheel Media, Showcases Deals With Data Plus Math, Inscape And Adobe

Comcast’s FreeWheel has new partnerships with Data Plus Math, Vizio’s Inscape data unit and Adobe to augment its attribution, consumer insights and programmatic offerings. In this interview with Beet.TV, FreeWheel Media’s Brian Wallach explains the three deals announced at the FreeWheel NOWFRONT event in Manhattan this week. FreeWheel is teaming with Data Plus Math and […]

 
 

Consumer Data, Privacy Initiatives As Dissected By Inscape, iSpot.tv, Nielsen Catalina

SAN JUAN, Puerto Rico—Whether it’s Cambridge Analytica or Starwood Resorts, messy and highly publicized consumer data controversies impact every company dependent on such data—regardless of their own practices. This was one of the main takeaways from a panel discussion at the recent Beet Retreat 2018 whose participants represented smart-TV data collector Inscape, analytics and measurement […]

 
 

Vizio Forms Consortium Of Media, Tech Companies To Create Addressable Advertising Standard

Smart-TV manufacturer Vizio is teaming up with nine major media and technology companies to create an addressable advertising standard. Called Project OAR (Open Addressable Ready), the participants will define technical standards for targeting specific households and Vizio will build the technology. Along with Vizio and its data unit Inscape, the consortium’s members are AMC Networks, […]

 
 

Inscape’s Neumeier On The Privacy Of Smart TV Viewers’ Behavior

As the rolling stone of digital privacy concerns has gathered more moss over the last couple of years, could TVs become the next device to worry consumers? In the practice of automated content recognition (ACR), a television set analyzes a viewers’ current viewing behavior to turn habits like viewing time and channel in to actionable […]

 
 

Advanced TV Measurement Under The Beet Retreat Microscope With Panelists From Forrester, Tru Optik, Inscape, Nielsen Catalina Solutions and Team Arrow Partners

MIAMI – Put several media industry professionals on a panel and ask them about the challenges of television and video audience measurement and you’re going to get lots of lively conversation. Along with some very blunt observations about just what’s holding back the progress of “advanced TV.” So it was at the recent Beet Retreat […]

 
 

Inscape’s Jodie McAfee: Automatic Content Recognition Yields Household-Level Data At Scale

If you think the closer you are to a television screen the better the picture is, the same principle applies to the automatic content recognition (ACR) approach taken by Inscape. Formerly known as Cognitive Media Networks before its acquisition by consumer electronics provider Vizio, Inscape is closer to the TV picture than a set-top box. […]