Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat

VIEQUES, PR — Already this year, several of the big US TV networks have declared they will make moves to let advertising buyers use granular and first-party viewer data, over and above traditional Nielsen data, to target ads on linear TV. Speaking on this Beet Retreat panel, representatives of the networks explained their strategy. The recent announcements […]

 
 

Viacom’s Zilberbrand On The Nuances Of ‘Programmatic’ Broadcast Television

The television industry has made great strides trading on alternatives to selling advertisers exposure against demographic targets. But true, biddable “programmatic” broadcast inventory remains a longer-term goal . This is how Viacom’s Julian Zilberbrand sums up the semantics surrounding the current state of programmatic television. In an interview with Beet.TV, the company’s EVP of Audience Science […]

 
 

Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads

Viacom is aiming to be a “pioneer” in delivering video advertising on a one-to-one, or addressable basis, says Julian Zilberbrand, Executive Vice President, Audience Science, in this interview with Beet.TV Coupled with the ad delivery, will be the development of essential attribution modeling, he adds. Zilberbrand recently joined Viacom in the new position from ZenithOptimedia […]

 
 

Zenith’s Zilberbrand Tapped by Viacom to for New Advanced TV Role

ZenithOptimedia  EVP Julian Zilberbrand has been tapped by Viacom as EVP of the newly formed Audience Science unit.  The unit will apply audience targeting around cross-platform delivery of video advertising.  The news was reported this morning by the Wall Street Journal. Earlier this year, during the Digital Content NewFronts, we sat down with Zilberbrand to talk […]

 
 

ZenithOptimedia Seeks Cross-Media Data Insight

Publicis’ VivaKi unit recently reorganized to thread programmatic trading throughout its sibling departments in a bid to take data-based planning to new heights and new media, according to a stablemate exec. “We are thinking not just data-centric but data-centric as it involves your entire media investment,” ZenithOptimedia activation standards, insights and technology EVP Julian Zilberbrand tells Beet.TV in […]

 
 

Zenith’s Zilberbrand on the NewFronts: Smart Content and Programmatic Opportunities

The recently concluded Digital Content NewFronts stood out for both an array of quality, sophisticated programming and for the new opportunity to buy audiences programmatically, says Julian Zilberbrand,EVP Activation Standards, Insights and Technology for Zenith OptiMedia, in this interview with Beet.TV

 
 

Video Advertising: Not Ready for OTT or Game Consoles, Zenith’s Zilberbrand

NAPA, CA – While video advertising transactions will inevitably move to programmatic or automated systems,  there are big barriers now and one of the biggest is the lack of proper analytics around video views on OTT devices and game consoles, says Julian Zilberbrand, EVP Activation Standards, Insights and Technology at the global media agency Zenith Optimedia. […]