Addressable TV Gets Real In 2021: Magna Global’s Anson

If 2020 was the year when our foundation was shaken and reset, 2021 may be the year when substantive new growth can occur on top. That is to say, many trends which marketers got interested in last year and now ready to be adopted in earnest in the year ahead. In this video interview with […]

 

Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

SAN JUAN, PR — The new TV landscape offers advertisers the opportunity to better plan, target and measure their campaigns, in a manner more reminiscent of digital marketing. But how are advertisers adapting to the palette of options presented by OTT (over-the-top) and connected TV delivery? In a panel called “Buy-Side Perspectives – The Big […]

 

MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement

SAN JUAN, PR– When it comes to the division between linear and digital, addressability and measurement are two considerations that continue to be redefined. In a conversation with Alan Wolk, co-founder of TV/REV, at the Beet Retreat in San Juan, Julie Anson, director of strategic investment in advanced TV at MAGNA Global, gave some insight […]

 

MAGNA’s Anson: OTT Is a Complement to Linear TV

The rapidly evolving advanced TV landscape has made it particularly difficult to pause and get a grip on where it has been and where it is heading. In an interview with Beet.TV, Julie Anson, director of strategic investment of advanced TV at MAGNA, provided some clarity around the current marketplace. As far as what’s currently […]

 

Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load

SANTA BARBARA — If ad agencies were starting to worry that the rise of subscription video services would leave them without a route to viewers, perhaps they should begin to improve that outlook. Because, seeming to come as a response to the rise of pay-for VOD, a new wave of ad-supported OTT TV services (AVOD) is […]

 

Progress Of OpenAP, NCC Media Helps Solve Fragmentation: MAGNA’s Anson

With advertisers still in the “test and learn phase” with advanced targeting of television audiences, NBCUniversal joining the OpenAP consortium “will really move OpenAP’s momentum forward towards a more usable tool that advertisers will want a part of,” says Julie Anson, Associate Director, Partner Innovation, Advanced TV MAGNA Global. Currently on the sell-side, there’s too […]