MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement

SAN JUAN, PR– When it comes to the division between linear and digital, addressability and measurement are two considerations that continue to be redefined. In a conversation with Alan Wolk, co-founder of TV/REV, at the Beet Retreat in San Juan, Julie Anson, director of strategic investment in advanced TV at MAGNA Global, gave some insight […]

 

MAGNA’s Anson: OTT Is a Complement to Linear TV

The rapidly evolving advanced TV landscape has made it particularly difficult to pause and get a grip on where it has been and where it is heading. In an interview with Beet.TV, Julie Anson, director of strategic investment of advanced TV at MAGNA, provided some clarity around the current marketplace. As far as what’s currently […]

 

Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load

SANTA BARBARA — If ad agencies were starting to worry that the rise of subscription video services would leave them without a route to viewers, perhaps they should begin to improve that outlook. Because, seeming to come as a response to the rise of pay-for VOD, a new wave of ad-supported OTT TV services (AVOD) is […]

 

Progress Of OpenAP, NCC Media Helps Solve Fragmentation: MAGNA’s Anson

With advertisers still in the “test and learn phase” with advanced targeting of television audiences, NBCUniversal joining the OpenAP consortium “will really move OpenAP’s momentum forward towards a more usable tool that advertisers will want a part of,” says Julie Anson, Associate Director, Partner Innovation, Advanced TV MAGNA Global. Currently on the sell-side, there’s too […]