Spectrum Reach

Streaming TV advertising is set to boom this year, and Rob Klippel is taking a range of offerings to Cannes Lions in a bid to capitalize. Klippel is SVP, Advanced Advertising Products & Strategy, Spectrum Reach, the advertising sales division of Charter Communications. In this video interview with Beet.TV, he says the outfit has a […]

Many in the industry think the new era of connected and advanced TV services and advertising capabilities also means as much pain from fragmentation as it does investment opportunity. But Mali Moran also thinks the opposite could wind up being true. In this video interview with Beet.TV, Moran, Group VP, Product Strategy, Spectrum Reach, explains […]

SAN JUAN, PR — In 2020, the tools on offer in the TV industry allow advertisers to use data to plan and target the optimum ad campaign. But driving widespread adoption is going to take a culture shift. So says Kim Norris, VP at Charter’s Spectrum Reach ad sales division. “First, you have to change culture. […]

SAN JUAN, PR — Carpenters have an old proverb: “Measure twice, cut once.” It’s designed to convey the importance of accurate measurements in a skilled trade. Now it might also be applied to TV advertisers, whose ability to measure the efficacy of their spend is undergoing a revolution. Charter’s Spectrum Reach ad sales division is […]

For the longest time, it seemed like an unfair fight – digital platforms could sell super-targeted ads, whilst TV was stuck reaching the ill-defined mass. But now connected TV platforms mean digital-style ad buying can come to the living room, whilst even linear, old ad buys can benefit from digitally-infused planning. In this video interview […]

Data has reshaped the buy and sell sides of the advertising industry, as traditional channels begin to adopt digital tools. This shift in dynamic has meant the industry has had to evolve as well, and Spectrum Reach and Horizon Media are two such companies rethinking their strategies in a period of ongoing change. At the […]

With linear TV and digital colliding, the role of multichannel video programming distributors (MVPDs) has required fraternizing with the enemy to some degree. In conversation with VAB CEO Sean Cunningham at the Beet Retreat in NYC hosted by Horizon Media, David Kline, executive vice president of Charter Communications and president of Spectrum Reach, explains that […]

David Kline, the EVP of Charter Communications and President of Spectrum Reach, knows that his company is playing catch up to ad tech. But he’s confident that now, his company has “the best data in the business.” “I’ll tell you why,” Kline told Sean Cunningham, CEO of VAB, in conversation with Beet.TV at the Beet […]

NCC Media is “working fast and furious” on becoming the hub for television networks to make their national advertising time addressable, says David Kline, who is President of Spectrum Reach and EVP of Charter Communications. “We are aggregating all our addressability, not just for the two minutes an hour we sell to our local national […]

Ben Tatta recalls the early days of addressable television experiments at Cablevision as “really just 100,000 households in Brooklyn” New York. Now there’s more than 35 million homes nationwide capable of receiving addressable ads, but David Kline, who gave Tatta his start at Cablevision, says it’s not enough. “National advertisers don’t want 40 million. It’s […]

Armed with more precise viewer insights, cable television providers are well positioned to help not only their advertisers but their network affiliates as well by raising the value of their inventory. “So the days of us confronting each other I think from an advertising standpoint are over and I think we really are going to […]

MIAMI – Spectrum Reach has been running test campaigns in Los Angeles and New York for its first addressable advertising offering on linear television with the goal of having both markets activated this year. “We’ll have five million households by the end of 2018 and then expand to the rest of our footprint and beyond,” […]