The Transformation of Television

‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media
‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media
22 Aug 2023
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
21 Apr 2021
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
19 Apr 2021
Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads
Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads
15 Apr 2021
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
12 Apr 2021
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
8 Apr 2021
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
5 Apr 2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
29 Mar 2021
Addressable Advertising Is Top Priority for TV: Dish Media’s Kevin Arrix
Addressable Advertising Is Top Priority for TV: Dish Media’s Kevin Arrix
24 Mar 2021