CVS Media Exchange Adopts Pinterest/LiveRamp Clean Room To Attribute Sales From Off-Site Ads
CVS Media Exchange Adopts Pinterest/LiveRamp Clean Room To Attribute Sales From Off-Site Ads
1 Mar 2024
Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari
Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari
2 Feb 2023
Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
1 Feb 2023
Data Clean Rooms Help Create Smarter Advertising: L’Oréal’s Shenan Reed
Data Clean Rooms Help Create Smarter Advertising: L’Oréal’s Shenan Reed
1 Feb 2023
Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
31 Jan 2023
Audience Measurement Highlights TV’s Mid-Funnel Benefits: DIRECTV’s Jason Brum
Audience Measurement Highlights TV’s Mid-Funnel Benefits: DIRECTV’s Jason Brum
31 Jan 2023
Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
30 Jan 2023
Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
30 Jan 2023
Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
30 Jan 2023
Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
27 Jan 2023
How To Harness The Evolution Of Clean Rooms: Habu’s Stratton
How To Harness The Evolution Of Clean Rooms: Habu’s Stratton
26 Jan 2023
Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration
Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration
25 Jan 2023
2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
25 Jan 2023
Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’
Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’
24 Jan 2023
‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef
‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef
23 Jan 2023
First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed
First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed
23 Jan 2023
Not All Clean Rooms Are Equal: Choreograph’s Olivieri
Not All Clean Rooms Are Equal: Choreograph’s Olivieri
19 Jan 2023
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
19 Jan 2023
Best Buy Runs Faster To The Clean Room: Mark Heitke
Best Buy Runs Faster To The Clean Room: Mark Heitke
18 Jan 2023
Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
18 Jan 2023