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Kantar this month launched Vivvix as an independent brand specializing in syndicated advertising intelligence among digital and traditional media. Those channels include mobile apps, streaming and social media platforms such as Facebook. Vivvix, which is led by Chief Executive Andrew Feigenson, brings together what had been Kantar Media’s syndicated media coverage and Numerator’s advertising creative […]

Disney Advertising aims to provide marketers with more insights about audience engagement on its video streaming platforms as part of an expanded agreement with measurement company EDO. The companies on Thursday announced a deal to apply EDO’s metrics to Disney’s streaming services, first with Hulu. Measuring outcomes gives advertisers a better idea of how consumers […]

Media measurement is rapidly evolving to help marketers get a better idea of how they’re reaching television viewers across multiple platforms. Those media outlets including traditional linear television and newer streaming services that exploded in popularity during the pandemic. “All the disruption that’s happened in media consumption over the last decade — and only accelerated […]

Less than a year after its formation, Warner Bros. Discovery plans to trade TV ads in the upcoming sales season using non-traditional currency systems. “Alternative” currencies have been a hot topic over the last year as Nielsen faced measurement challenges and as broadcasters and ad buyers heeded the growth in multi-platform viewing. In this video […]

As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. “Streaming has been a central topic not only within our industry but really in the mainstream […]

The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. This month’s gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such […]

National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. “This year in particular, there are more conversations around transacting on new currencies […]

After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? That’s where the IAB will hold its Annual Leadership Meeting, January 22 to 24. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an […]

The IAB’s Annual Leadership Meeting is an occasion for thought leaders to come together and share ideas that help to set the tone for the media and marketing industries throughout the year. Next month’s gathering in Marco Island, Florida, will include a significant presence of executives from major brands such as Pepsi, UPS, General Motors […]

The pandemic helped to increase the demand for video streaming services as many people looked for ways to entertain themselves while stuck at home. The shift in viewing from traditional linear television to video on demand has led political campaigns to change their strategies, as seen in this month’s midterm elections. “People are watching and […]

ORLANDO – The Association of National Advertisers’ yearly Masters of Marketing Conference is a chance for marketing, media, agency and ad-tech professionals to share ideas about the best ways to engage consumers. As more people watch television programming on internet-connected devices such as smart TVs and mobile phones, there are growing opportunities to reach consumers […]

When is a TV ad not a TV ad? When it’s all just “video”. Jessica Hogue, GM, Measurement & Analytics, Innovid, knows that has been the evolution of these media channels for many years now. But, in this video interview with Beet.TV, Hogue says the industry has now reached a point of actually acting on […]

Streaming video for the past decade has been dominated by movies or dramatic series for viewers to binge-watch, but that’s changing as more live sports programming migrates to on-demand platforms. This shift creates challenges for advertisers that used to depend on the broad appeal of broadcast sports – especially from the start of the NFL’s […]

The days when The Weather Company  was just a weather forecast provider are gone with the wind. These days, the company, owned by IBM and sitting in its Watson data division, is advancing on all fronts. In this video interview with Beet.TV, Sheri Bachstein, GM, IBM Watson Advertising, CEO, The Weather Company, explains what’s in […]

In tough economic times, ad spend could be kept up if buyers can see data evidencing their impact. The industry has a swathe of companies aiming to provide that evidence. In this video interview with Beet.TV, Stephen Upstone, CEO and founder, LoopMe, explains his approach. Surveys as ads “We ran about a hundred million surveys […]

A shake-up in the fundamental fabrics of ad targeting is forcing many in the industry to re-think their approach to reaching audiences. Traditional cookies are on their way out, and mobile ad identifiers have been hit, too. In this video interview with Beet.TV, Mike Peralta, VP & GM, T-Mobile Advertising Solutions, explains how the changes […]

Media buyers at Interpublic Group agencies can now better harness audience data from IPG’s own Acxiom to plan and buy multi-screen TV campaigns across MVPDs, after a deal involving Acxiom, Blockgraph and Ampersand. The arrangement allows advertisers to match their own data with that from Ampersand’s own list of 80 million addressable households, including 52 […]

The programmatic trading of connected TV (CTV) ads is now becoming so common that video formats now make up the bulk of all programmatic spending, according to eMarketer. But that pivot away from traditional “insertion orders” also comes with risks for ad buyers – achieving certainty about placement and achieving the maximum desired scale. In […]

LOS ANGELES – OpenAP, the advanced advertising company for television, today said it had received an investment from the venture capital arm of data cloud company Snowflake. With the backing of Snowflake Ventures, OpenAP plans to speed up the development of OpenAP Data Hub, the company’s cross-platform and cross-publisher clean room solution. Financial terms of […]

What if the “C” in “CTV” stood not for “connected” but for “counterfeit”? That is the growing fear of many ad buyers, as the scale of the digital ad fraud challenge crashes on to the medium’s shores. In this video interview with Beet.TV, Tamer Hassan, Co-Founder & CEO, HUMAN Security, a cybersecurity firm, lifts the […]