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In 2003, Harry Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is making headway with Kargman’s vision of bringing “art” to “advertising”. In this video interview with Beet.TV, Kargman explains recent innovations. Taking mobile innovation to TV Glass Kargman is setting his sights on transforming the connected TV (CTV) […]

A new entrant into the consumer electronics market, Telly, today is giving new meaning to the term FAST – free, ad-supported television – with the first two-screen smart TV that’s also free to consumers. The set eliminates the cost to viewers by showing paid advertising. The device has a high-definition display for watching movies and […]

Amid a flurry of activity ahead of the 2023 TV upfront ad sales period, NBCUniversal is the latest to new measurement capabilities, thanks to new partnerships with two measurement suppliers. The company says it will transact on Comscore across local markets and will use Innovid’s InnovidXP to derive cross-platform, outcome-based KPIs for local marketers. In […]

Beginning this week, all newly published Beet.TV videos are being surfaced on the 350,000 Bloomberg terminals worldwide. The terminals are the essential tool for finance professionals, government leaders and other key influencers. The association with Bloomberg represents new distribution to a vast and valued audience. It greatly enhances the content and voices we cover on Beet.TV. […]

MIAMI — Could Homer Simpson help Pepsi shift more soft drinks using the power of connected TV? That’s what Disney aims to find out, by launching a trial in which it will offer Hulu ads targeted using Kroger shopper data. In this video interview with research analyst Joanna O’Connell for Beet.TV, Cara Pratt, SVP, Kroger […]

In a digital advertising marketplace, how can programmatic continue its advance without demand-side platforms (DSPs)? Magnite just launched a solution for buyers to do just that. In this video interview with research analyst Joanna O’Connell for Beet.TV, Michael Barrett, CEO, explains why. Bringing the Best of Programmatic to High-End Premium Video In April, Magnite launched […]

AUSTIN – After years of industry changes and the interruption due the pandemic, SXSW is back to a  substantive, content-focused gathering, says 12-ear festival veteran Wilson Standish, head of content and creativity at at Hearts & Science, an Omnicom Media Group agency. I spoke with him via Zoom in Austin on Sunday. Standish says that […]

The joint industry committee (JIC) formed in January by major media companies expanded to include media agencies Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media and RPA. The committee today announced its certification criteria for setting the value of cross-platform advertising transactions, or what are known as currencies, for premium video. […]

 Gaming is a massive entertainment category – an activity that a whopping 90% of Gen Z participates in – but brands are still allocating less than 5% of their media budgets toward the sector. This gap is a big reason why the IAB’s Playfront event is back this year in New York. According to Zoe […]

MARCO ISLAND, Fla. — At the IAB’s recent Annual Leadership Meeting (ALM), one of the key questions heard between sessions was: “What’s your clean room strategy?” One executive says too many publishers are unable to answer that question proactively. In this video interview with Mike Shields for Beet.TV, James Prudhomme, CRO, Optable, says publishers should […]

Harry Kargman wants to “decommoditize” advertising in the new era of connected television. In 2003, Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is acquiring VideoByte, a company doing similar for CTV. Taking a byte Founded in 2020, Austin-based VideoByte offered an ad server which supports supports custom ad […]

Christian Muche co-founded DMEXCO, one the digital industry’s global tentpole events. He’s moved on.  Now, in partnership with the MMA Global, he is heading the most ambitious new marketing event of the year called “Possible.” The event will take place in Miami Beach at the Fountainebleau April17-19. A number of CMO’s will speak including the […]

Video advertising has grown incredibly – but Matt Wasserlauf thinks much of it is going down the pan. As CEO & Founder, Blockboard, Wasserlauf’s software platform uses blockchain to facilitate connected TV advertising with impression-level transparency. In this video interview with Beet.TV, he says so much of the spend is getting wasted. Scale of waste […]

Kantar this month launched Vivvix as an independent brand specializing in syndicated advertising intelligence among digital and traditional media. Those channels include mobile apps, streaming and social media platforms such as Facebook. Vivvix, which is led by Chief Executive Andrew Feigenson, brings together what had been Kantar Media’s syndicated media coverage and Numerator’s advertising creative […]

Disney Advertising aims to provide marketers with more insights about audience engagement on its video streaming platforms as part of an expanded agreement with measurement company EDO. The companies on Thursday announced a deal to apply EDO’s metrics to Disney’s streaming services, first with Hulu. Measuring outcomes gives advertisers a better idea of how consumers […]

Media measurement is rapidly evolving to help marketers get a better idea of how they’re reaching television viewers across multiple platforms. Those media outlets including traditional linear television and newer streaming services that exploded in popularity during the pandemic. “All the disruption that’s happened in media consumption over the last decade — and only accelerated […]

Less than a year after its formation, Warner Bros. Discovery plans to trade TV ads in the upcoming sales season using non-traditional currency systems. “Alternative” currencies have been a hot topic over the last year as Nielsen faced measurement challenges and as broadcasters and ad buyers heeded the growth in multi-platform viewing. In this video […]

As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. “Streaming has been a central topic not only within our industry but really in the mainstream […]

The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. This month’s gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such […]

National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. “This year in particular, there are more conversations around transacting on new currencies […]