Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising

SAN JOSE, CA – In a major development in the maturity of national TV advertising addressability, Roku will acquire the advanced TV operations of Nielsen as part of a strategic partnership, the two companies announced today. The deal brings a robust offering of ACR (automatic content recognition) from Nielsen to an existing ACR operation at […]

 

In Production: A New Series on Diversity & Inclusion, hosted by Disney’s Rita Ferro – All for the Kids of Puerto Rico

SAN JUAN/NEW YORK – Busy times here at Beet.TV with a number of projects underway and planned. One of the most exciting is our new series on diversity and inclusion with interviews with our colleagues of color who tell of their journeys and hopes for a more inclusive industry and society. It is a continuation […]

 

Brand Suitability Goes on the “”Offense,” Pixability’s Atwood

The brand suitability sector has been built around “defense” – providing safety to brand marketers. This has changed as the tools of brand suitability are being used in “offense,” making advertising more efficient, says Brian Atwood, who has joined Pixability as CRO. Pixablity provides brand suitability tools for marketers buying on YouTube. The scope of […]

 

AT&T, Others, Honored with Emmy for Addressable TV Innovation

In a recognition of the technical advancements in addressable TV, AT&T and WarnerMedia along with others in the sector have been recognized by the National Academy Of Television Arts & Sciences (NATAS), and will be honored with a Technology & Engineering EMMY® Award in October. The honor was bestowed on AT&T “By developing technology that […]

 

Contextual Targeting Is Back in the Media Mix, Channel Factory’s Jed Hartman

Contextual targeting, the very basis of traditional advertising for publishing, which has receded in recent years with the growth of audience targeting tools, is coming back as marketers demand a safe, suitable environment for their advertising message, says Jed Hartman, President of Channel Factory, US. Hartman, former Chief Revenue Officer of the Washington Post, explains […]

 

NBCU in Global Alliance with Twitter

A partner with Twitter since 2013, NBCU is expanding its alliance globally to bolster the two companies’ longstanding advertising and content operations. This new collaboration covers Twitter markets globally and spans the NBCUniversal Sky footprint worldwide. As part of the expanded agreement announced late last month, Twitter will provide broader sales support for NBCUniversal’s advertising […]

 

Magnite to Acquire SpotX from RTL Group for $1.17 Billion: Michael Barrett on Why This is the Time for AdTech

In a major merger in the adtech and advanced TV industry space, Magnite has acquired SpotX from RTL, the European broadcast giant, for $1.17 billion in cash and stock, the companies announced this morning. Later in the morning, Beet.TV did this video interview with Magnite CEO Michael Barrett about the deal and what it means […]

 

TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says

Since it was founded by a team of data scientists in Edinburgh in 2012, TVSquared has ploughed a furrow enabling the measurement of internet TV ads all the way through to customer actions like website visitation and actual purchase. But now TVSquared wants to broaden the number of platforms it works across. This week, the […]

 

Facebook is the Popular Platform for the Right: Its Engagement Algorithms Harness Discontent, The Washington Post’s Nitasha Tiku

OAKLAND – Why is right-leaning thought and misinformation often the most popular shares on Facebook? It’s because its algorithms feed the emotions of discontent and tribalism, explains The Washington Post’s culture and tech reporter Nitasha Tiku, in this interview with Beet.TV The Trump Ban: The events of January 6 at the U.S. Capitol finally moved […]

 

Charter’s Comscore Investment Boosts Census Future: Kline

How do you rebuild your media measurement infrastructure for the cross-platform, impression-based future whilst simultaneously servicing your debt? If you are Comscore, you take a strategic investment round. That’s what the measurement giant just did, taking an investment from Charter Communications, Qurate Retail and Cerberus Capital Management, which will jointly take $204 million convertible preferred […]

 

With Quibi Shows, Roku Goes Long On Short-Form AVOD

LOS ANGELES – Quibi’s short-form dreams may have had a short life – but Roku’s acquisition of the short-lived subscription service’s content library this week means the shows commissioned by Jeffrey Katzenberg and Meg Whitman will get a second life. The CEO pair failed to make Quibi – which was designed to make short, snackable, […]

 

Omnicom Media Group First To Test OpenAP’s New TV Ad Data

It originally launched with more modest ambitions, to harmonize the data segments TV networks use to describe their audiences. But now OpenAP has launched the latest new initiative in its ongoing maturation – a supply-side platform (SSP) to help the buying of linear TV ad inventory. The new platform, announced on Monday, has connective tissue […]

 

Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake

Most of the major smart TV platforms, in the last couple of years, have emerged as serious plays in supplying data that can report on actual viewer behavior when it comes to shows, ads, games, anything that happens on the screen. And now LG is levelling-up its own capabilities, by making an investment to take […]

 

Streaming TV to Lead CES as Kassan Keynotes with Warner’s Sarnoff

LOS ANGELES – MediaLink has been an essential part of CES for many years: from its jam-packed parties, to VIP panel sessions — and for its hundreds of business development meetings for its clients. This year, with CES all virtual, MediaLink is all in, albeit in a very different way, including a gala “party” on […]

 

Scaling Post-Production Brand Insertion: TripleLift’s Eifler

If new ad formats hold the key to increased media revenue, Andrew Eifler is throwing the kitchen sync at the industry. On top of seven native ad formats and several standard video ad formats, Eifler’s TripleLift is now helping inject advertisers’ virtual products directly into OTT TV content. In this video interview with Beet.TV, Eifler, […]

 

FreeWheel Buying Beeswax to Enable Publisher Audience Extension

Comcast-owned FreeWheel is continuing to expand its buy-side offering by announcing its acquisition of Beeswax. Beeswax offers a “bidder-as-a-service“, a DSP-like ad-buying software that sits in buyers’ own clouds and uses a software-as-a-service pricing model. In this video interview with Beet.TV, FreeWheel general manager Dave Clark explains the rationale behind the acquisition, and how he […]

 

Samsung Ads Combines Linear & Streaming Ad Outcome Measurement

For ad buyers, it suddenly feels like the season of gifts, as yet another connected TV operator launches a measurement suite it says is designed to prove the effectiveness of the channel. Samsung Ads, a platform for placing ads using Samsung smart TVs, has announced Samsung Measurement, designed to show the combined impact of both […]

 

iSpot.tv’s Demographic Upgrade Aligns TV & CTV

SEATTLE – Nielsen may have this week announced its plan introduce the holy grail of media measurement – unified cross-screen measurement – but, with the plan’s full implementation four years away, brands are still left needing to fill the gap. That’s where Sean Muller comes in. The founder and CEO of iSpot.tv, a TV measurement […]

 

Nielsen’s New Roadmap For Unifying Media Measurement Explained

For many, the turn of the year is always a time to make plans, to get your house in order, to simplify. For Nielsen, that is no different. This week, the media measurement giant announced a new initiative, Nielsen ONE, that is pitched as a marketer’s best Christmas gift – the unification of all media […]

 

El Beet Retreat: Two Years Ago in San Juan: Next Year, Santa Monica, November 17-19, 2021

Bringing the community together to exchange ideas, build relationships and make compelling videos has been the mission of Beet.TV since its start in 2006. It is exemplified in our 100-person executive retreats which we call the Beet Retreat. Two years ago this month in San Juan, we had an incredibly accomplished group for a three […]

 
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