Mediaocean’s Magnite Partnership Aims To Blend Best Of Programmatic & Linear TV Ads

In a landscape where connected TV (CTV) is ascending and linear television decelerates, industry players are rethinking their approaches to media buying and selling. “I felt like we were in the gangly teenage years of our transformation,” says Ramsey McGrory, Chief Development Officer, Mediaocean. “We still have a lot of work to do.” In this […]

 
 

Context Can Unlock Commerce For TV Ads: Analyst Greenfield

How can the ad industry benefit from shoppable TV ads in a world where TV platforms weren’t build with shoppability in mind? For respected media industry analyst Rich Greenfield, the answer could be consumer-contextualized ad targeting. We spoke with Greenfield, General Partner, LightShed Ventures after his fireside chat on the stage of the CTV Connect conference  […]

 
 

CVS Media Exchange Adopts Pinterest/LiveRamp Clean Room To Attribute Sales From Off-Site Ads

CVS’ retail media platform, CVS Media Exchange, (CMX) will adopt the LiveRamp data clean room solution rolled out by Pinterest, so that its consumer packaged goods (CPG) advertisers can track product sales coming from Pinterest ads. It is another move showing the growing adoption of the clean room technology, which allows for anonymized consumer data […]

 
 

Index Exchange’s Casale Launches Marketplaces, For Integration Without The Friction

In a landscape where ad tech integrations can be as complex as they are necessary, Index Exchange is launching a new platform designed to simplify interconnectivity. Launching in beta, Marketplaces is an effort to support integrations without duplication across the ecosystem. Simplifying Ad-Tech with Marketplaces Casale outlines a vision where manual integrations, a persistent source […]

 
 

Analytical Tools Make Identity Graph More Powerful: TransUnion’s Matt Spiegel

LAS VEGAS –TransUnion has made its identity graph more accurate by integrating it with data from Neustar, which the consumer-data company acquired in 2021. The combination gives marketers greater accuracy in reaching target audiences based on identifiers such as an internet address. “A big part of the acquisition of Neustar was the technology platform under […]

 
 

GroupM North America Names Sharb Farjami as CEO

GroupM this week named Sharb Farjami as chief executive officer for North America. He previously was North America CEO for Wavemaker, another agency owned by holding company WPP. Beet.TV caught up with Farjami in the lead-up to the Cannes International Festival of Creativity in this video. He helped to establish Wavemaker as the leading performer […]

 
 

IAB ALM 2024 Packs More CMOs, Key Trends & A New Chair

LAS VEGAS — As 2024 hots up following a long winter, many media and advertising executives will be gathering in Florida for the IAB’s Annual Leadership Meeting (ALM), running January 28 to 30. David Cohen, CEO, IAB, says: “The goal of ALM is to set the agenda for the industry for the coming year.” A […]

 
 

Joanna O’Connell Named Chief Intelligence Officer at Omnicom Media Group

LAS VEGAS – Omnicom Media Group named Joanna O’Connell to the newly created role of chief intelligence officer, North America, where she will oversee the media agency’s team that provides actionable insights to advertisers. “With her two decades of experience in helping brands understand, manage and monetize the next new thing, Joanna is singularly qualified […]

 
 

GroupM’s Thomas Hopes Amazon Prime Video Ads Can Light Up 2024

LONDON, UK — 2024 is shaping up to be a year of slow growth for TV advertising, even when you factor in the emergence of connected TV advertising. But Simon Thomas, Global Director, Audiences Research, GroupM, is keeping an eye on whether Amazon Prime’s forthcoming ad-supported tier can tempt buyers with its mix of programming and […]

 
 

Santa Monica Was Huge: San Juan in March is Next!

We were thrilled by the participation and enthusiasm for our our annual Retreat in Santa Monica last month. This video highlight reel captures some of our very special engagement and energy. Much more to be shared via our video series of 40 segments which we will continue to publish into the new year. Next Stop […]

 
 

Nielsen Sees Importance Of Co-Viewing Data, Sticks With C3 & C7

Nielsen’s ONE platform for measuring cross-screen audience consumption may be moving the measurement company’s capabilities forward – but there are some kinds of measurement the company isn’t ready to jettison just yet. Nielsen launched ONE in January and it is currently in beta. Molly Poppie, Global Head of Product & Strategy, Nielsen, explains the state […]

 
 

VIZIO’s Seasonal Branded TV Show Puts Home Depot On The Home Screen

TV has always played a major part in the holiday season. Rarely, however, have TV manufacturers been as central as they will be this year. VIZIO isn’t just a TV maker anymore. Through its VIZIO Ads division, the company leverages its ownership of the viewing device, plus sight of viewing behavior, to give ad buyers targetability and […]

 
 

New GroupM NA CEO Gerhart Urges Brands To Think Beyond Short-Term Performance

As Kirk McDonald, North America CEO of WPP’s media buying group GroupM, exits the role after three years, his interim replacement has been urging advertisers not to overlook brand-building. McDonald’s exit was confirmed by several news outlets this week. Mindshare’s global CEO Adam Gerhart will fill the role in the interim while GroupM searches for […]

 
 

Outcomes Are Evolving: Affinity Solutions’ Stephanie Geno

In a world where outcomes-driven measurement has dominated the media landscape, the definition of outcomes has evolved significantly. “It used to be outcomes was e-commerce because you could easily track what people were buying online,” Geno says in this interview with Beet.TV at Advertising Week New York. “Then outcomes became store traffic because you could […]

 
 

A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’

The media industry is riding a wave of innovation, and Comscore believes the best approach to combine it all. Although traditional measurement providers are coming under scrutiny in the multi-screen, cross-device era, Senior VP of TV & Cross-Platform Analytics, Joe Ruthruff, says layering the best data sources the way ahead. Beet.TV spoke to him at […]

 
 

Cutting Carbon Emissions of Ad Business Is Group Effort: Sharethrough’s Frank Maguire

NEW YORK – Advertising agencies are broadening their mandates to limit the negative effect of marketing activities on the Earth’s natural resources. Amid those efforts, suppliers of services throughout the marketing supply chain are looking to help reduce its carbon footprint. “We’ve been taking a really big approach to sustainability at Sharethrough since…the end of […]

 
 

Addressable TV Is Growing Up: Ampersand’s Anastasia Dukes-Asuen

Once upon a time, “addressable TV” signified linear TV platforms that had engineered a way to enable targetability. The emergence of fully internet-enabled connected TV systems has meant a massive upgrade over that vision of addressability. Yet “addressable” is still an expanding area, Anastasia Dukes-Asuen, Sr. Director, Advanced TV Data & Insights, Ampersand, tells Beet.TV […]

 
 

Blurred Lines: iSpot.tv’s Schwartzapfel Sees Currency & Measurement Metrics Coming Together

In the last couple of years, the TV ad industry has been noting, kicking the tyres of and, ultimately, adopting non-traditional measurement and trading systems. By and large, they purport to do a better job of quantifying and facilitating transactions for ads across multiple screens. iSpot.tv is a major vendor in the space, with a […]

 
 

Samba TV Taps Purchase Data To Measure Cross-Platform ROAS

In an era where the digital advertising industry is fraught with concerns over measurement, Ashwin Navin, CEO & Co-founder of Samba TV, is seeking to address the unmeasured. Now Samba is partnering with a purchase data company to plug the gap. In this video interview with Beet.TV at Advertising Week New York, Navin explains how […]

 
 

Ad Analyst Wieser Sees Digital Questions On The Corner Of Madison And Wall

What lies at the intersection of Madison Avenue and Wall Street? As someone once described as “Madison Avenue’s de facto chief economist”, Brian Wieser has brought incisive analysis to the evolving advertising business. As senior research analyst for Pivotal Research Group, Wieser carved a niche with sharp commentary on major media stocks, before going in-house […]

 
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