Local TV Is Alive With Value: MadHive’s Helfgott

These days, many of the headlines about TV networks’ advanced advertising technology solutions concern big national players. But, under the hood of the TV industry, local players still have tremendous value. So says a man whose technology is helping local TV providers bring more value, in turn, to their advertisers. Value in local “If we […]

 
 

‘We Kicked Off Our First Meeting for Upfront 2022’: Disney’s Lisa Valentino

Disney is already looking ahead to 2022 as this year’s upfront sales season wraps up. The media giant got an early start this year with its first presentation in February that included the rollout of a programmatic platform called Disney Real-Time Ad Exchange (DRAX). “We felt it was important to start the conversations early, both […]

 
 

ANA Returns to In-Person Events this Week with the Annual Media Conference

For the past 15 months, the ANA, has shifted completely to virtual, with all the organization’s hundreds of events, meeting and training going online. This will change this week with the ANA Media Conference in Aventura, Florida, one of the first major industry events to take place in person, albeit with a sizable portion of […]

 
 

Valentino On Disney’s Diverse Digital Ad Future

With a footprint as broad as The Walt Disney Company, Lisa Valentino can count on at least one kind of diversity. As EVP, Client & Brand Solutions, for Disney Advertising Sales, Valentino is figuring out how best to monetize the ad-supported channels across Disney’s massive portfolio. In 2021, that means automation, leveraging Disney’s own customer […]

 
 

Out-of-home Advertising Is ‘Truly Booming’ As U.S. Reopens: OAAA’s Anna Bager

The reopening of the U.S. economy has spurred a rebound in out-of-home advertising as marketers seek to reach people who are itching to get outdoors after being stuck at home during lockdowns. Marketers also have more flexibility in their campaigns as the growth in digital out-of-home makes the delivery of video ads more feasible. “What […]

 
 

WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald

It may already have one of the largest list of divisions in the industry, but ad agency holding group WPP has just launched another new agency. But Choreograph is a little different. Launched at a time when brands around the world are trying to activate their own first-party data as a response to challenges facing […]

 
 

Tubi Is Game-Changer in Reaching Cord-Cutters: Fox’s Suzanne Sullivan

Advertisers have more ways to reach audiences who are consuming media on a wider variety of devices, including smart TVs, tablets and mobile phones. Fox Entertainment aims to help brands to connect with consumers, whether they watch traditional linear TV or streaming video services like Tubi, which parent company Fox Corp. bought last year. “Tubi […]

 
 

Discovery/WarnerMedia Deal Will “Freeze” the Field, GroupM’s Wieser

The news of news of the Discovery-WarnerMedia deal will likely slow down momentum around entrance of the ad-supported impact of HBO Max, offering an opening for expansion for the streaming offerings from NBCU/Comcast and ViacomCBS, suggests Brian Wieser, Global President of Business Intelligence at GroupM, in this interview with Beet.TV There are many other implications […]

 
 

Convergence, Diversity Lead NewFront Themes: Digitas’s Jodi Robinson

The surging popularity of streaming services in the past year has made the convergence of digital video and linear TV more of a reality. This year’s NewFront marked a watershed moment in the ongoing evolution of digital video as media consumption shifts to connected devices like smart TVs. ” Fourteen years ago, when we established […]

 
 

HBO Max Will Offer Harmonious Mix of Content, Ads: WarnerMedia’s JP Colaco

WarnerMedia hosts its upfront sales presentation on May 19 amid high expectations for its HBO Max streaming service that will start carrying advertising in June. The company also will showcase upcoming programming that builds on its vast library of intellectual property from the past 100 years. “Brands have an opportunity to take part in this […]

 
 

AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains

At this point in the evolution of online video and connected TV advertising, many people have heard of dynamic creative optimization (DCO), or dynamic versioning – the practice of creating different permutations of ads from a a library of raw creative elements. But, whilst many of the methods for achieving DCO rely on simple rules […]

 
 

Cannes Lions 2021: The Awards Are Back; Festival Goers to be “Avatars;” Rosé by the Hudson? My Interview with Philip Thomas

LONDON – Cannes Lions, the most anticipated and consequential advertising and media gathering, has been forced to be virtual for another year. But this year’s offering will be much more robust, explains Philip Thomas, CEO of Cannes Lions and head of the events business at Ascential. The biggest change is that the Lions, the awards […]

 
 

TransUnion is Powering OpenAP’s ID Solution

CHICAGO – The increasingly complex world of advanced, targeted TV advertising may settle down into an accepted norm of multiple standards, buying channels and viewer identity profiles – as long as there are sufficient connectors to translate between each of them. In the latest move, OpenID, the US TV network consortium, is launching its own […]

 
 

QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains

QR must have had one of the longest gestation periods of any technology. Started in Japan in the mid-nineties, they were initially popular with the countries NTT DoCoMo mobile carrier, but then never quite took off until they were baked into the cameras of iOS and Android. Recently, however, practices like contactless ordering from restaurant […]

 
 

Roku Touts Exclusive Streamed Content, Expanded Programmatic Tools at the NewFronts

As more people connect their TVs to the internet, marketers are seeking ways to reach consumers among the growing number of streaming services that carry advertising. Streaming-device maker Roku this year highlighted five offerings at the NewFronts as it emphasized the idea that traditional linear TV is in decline. “TV should start with TV streaming, […]

 
 

YouTube Second to Netflix in the Living Room Viewing

YouTube today will host its yearly Brandcast showcase of its advertising products and creators as part of the Interactive Advertising Bureau’s NewFront sales presentations. The event is especially significant for the video-sharing platform, which is owned by search giant Google, as consumers spend more time watching YouTube on connected devices including smart TVs. Among the […]

 
 

Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater

If a tree falls in a forest, but two observers disagree on what exactly happened, did it really make a sound? That is the key question which has suddenly engulfed the craft of TV measurement, as Nielsen’s admission it may not have measured pandemic TV audiences as well as beforehand has caused TV execs to […]

 
 

Adstream Acquisition Helps to Serve Advertisers Worldwide: Extreme Reach’s Tim Conley

Extreme Reach this month agreed to buy Adstream to combine their platforms for managing video advertising and offer a broader range of services worldwide. The companies have an overlapping presence in few parts of the world, and can complement each other to provide a global footprint. “More and more, our clients are asking for global […]

 
 

Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes

VideoAmp has been named as the “data partner of choice” for a new solution Dentsu Media will use to buy linear TV across cable and broadcast. But the partnerships won’t stop there. In this video interview with Beet.TV, VideoAmp president Michael Parkes explains the company is non-monogamous with agencies, and has big growth plans. DELTA’s […]

 
 

FreeWheel’s New Tech Splits TV Ad Impressions: Wallace

Is it a targeted TV ad, swapped-out in a slot carved out for addressability, or is it a traditional linear TV ad, the same one that was always destined to be played out? Thanks to a new technology that brings control to how commercial breaks are constructed, the answer could be either. In this video […]

 
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