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MADRID — For years, contextual advertising has largely been a game of matching keywords on a page to the topic of an ad. But as the technology improves, so does the ambition to move beyond simple semantics – into realm of human nuance. The next frontier involves training systems to understand not just what a […]

The path a consumer takes from seeing a product to buying it has never been more convoluted. The decades-old model of “last-click attribution,” which gives all the credit for a sale to the final touchpoint, increasingly fails to capture the value of earlier brand introductions. That is the challenge TikTok aims to solve with an […]

Mastercard is formally entering the fast-growing commerce media space. But unlike newer players chasing a trend, the company says its move builds on a decade of experience linking advertisers and consumers through transaction-level data. Jill Moser, senior vice president of commerce media at Mastercard, said in this conversation with Beet.TV contributor David Kaplan, the foundation […]

Index Exchange has rolled out a data vendor ecosystem that connects its Marketplaces customers directly with a growing roster of data partners, enabling more precise audience targeting and streamlined deal creation. “We just launched a data vendor ecosystem,” said Michael Richardson, vice president of product management at Index Exchange, in this interview with Beet.TV contributor […]

The digital ad industry’s machinery is optimized for impressions and clicks, but a growing contingent argues that true performance requires a more considered, people-first approach. That would mean moving beyond blunt metrics to focus on the quality of the interaction, respecting a user’s time and attention while ensuring brands show up in safe, suitable, and […]

MADRID – As user attention splits between the open web and connected television, how can contextual advertising remain relevant? Jorge Poyatos thinks the industry needs technology that can read the room, discerning not just topics, but also emotion and intent. This is a challenge that requires a “neuro-contextual” approach, said Poyatos, co-founder, Seedtag, in this […]

Retail stores represent untapped media channels that can deliver storytelling and emotional connection at the critical point of purchase decision, moving beyond traditional “buy now” messaging to create memorable brand experiences. “We see the opportunity of bringing storytelling into the retail environment as a huge opportunity,” Kelly Torgeson, director of Business Development at Walgreens Advertising […]

NEW YORK, NY — Getting clarity on advertisers’ return on investment remains the main challenge in media measurement, even as speed and precision become increasingly important in an environment where global advertising spend approaches $1 trillion with 75% allocated to digital channels, noted Cara Pratt, president of Retail & Media at Circana. “If marketers aren’t […]

As artificial intelligence transforms the advertising world, brands will need flexible, modular platforms to thrive — not rigid, one-size-fits-all solutions. That’s the vision Simon Asselin, chief technology officer at digital advertising firm Infillion, shared in a recent discussion on the future of advertising technology. Asselin likens the idea of “composability” to building a Formula 1 […]

As live streaming continues its global takeover of sports, concerts and cultural events, the IAB Tech Lab is stepping in with a new solution to a growing problem: how to serve ads reliably during massive, unpredictable audience surges. Anthony Katsur, chief executive of the IAB Tech Lab, this week introduced the Live Event Ad Playbook […]

The advertising industry’s relentless pursuit of programmatic efficiency could be leading it toward an unintended, and undesirable, destination: a sea of sameness. As more brands adopt the same automated tools and data sets, there is a growing risk that they are simply canceling each other out in a marketplace built on the principle of differentiation, […]

For decades, television advertising has largely been the preserve of a thousand or so major brands with the budgets and know-how to navigate its complex buying landscape. Now, one of the industry’s biggest players is leading an effort to tear down the walls to the premium video ad market. Comcast’s strategy involves redesigning the entire […]

CANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything.  For the head of the consumer transaction data analytics company head, that represents a fundamental shift from just a year ago. “I’ve been walking around Cannes for the past five days, and […]

CANNES — Silicon Alley veteran entrepreneur Dave Morgan, has returned to Ukraine for his tenth visit in two years.  Beet.TV sat down with him last Thursday in Cannes, the day before his trip to the embattled nation. Morgan tells us that Simulmedia, the cross-channel TV ad platform he founded and leads, now has 40 workers […]

CANNES — With so many retail media networks now taking off, how are ad buyers ever going to measure them all? Retail media networks’ varying measurement approaches create significant complexity for marketers trying to evaluate performance across platforms, according to Amie Owen, global chief commerce officer, IPG Mediabrands. “I don’t necessarily think it’s a challenge, […]

Amazon Ads and Roku have joined forces in an exclusive new partnership that integrates Amazon’s demand-side platform with Roku’s advertising inventory, unlocking what the companies claim is the largest authenticated connected TV footprint in the United States. (As part of Beet.TV’s coverage of this major news event, we’re republishing our interview with Dylan Moorhead, director […]

MIAMI – “Bigness” is generally considered the ultimate endgame for independent agencies after a decade or so. A period of ad shop consolidation is always around one corner or the next.  But some agencies do find value in retaining their stand alone status. Icon Media Direct is one of them. Among the prized values of […]

A landmark antitrust ruling against Google’s advertising technology business has sent ripples through the digital media ecosystem after finding the tech giant liable for maintaining illegal monopolies. The decision targeted specific pillars of Google’s vast operation, potentially setting the stage for significant structural changes. The ruling focused on Google’s publisher ad server DoubleClick for Publishers […]

The push for cleaner supply paths in connected TV advertising often focuses on what publishers provide, but true clarity may require more than just one side laying its cards on the table. With programmatic buying in CTV reckoned to have hit $30.1 billion in the US in 2024, the complexity of the transaction chain demands […]

In a sobering assessment of the advertising industry’s near-term prospects, Brian Wieser, principal at consulting firm Madison and Wall, warned that escalating global tariffs and growing policy uncertainty are creating a drag on the ad market—with few signs of relief ahead. “There’s a lot of bad places this can go,” Wieser said in this interview […]