How Brands Get To Outcome-Based Ads: Xaxis’ Bidon

Sooner or later, every marketing campaign comes down to one thing – selling more. But, somewhere along the line, digital advertising became about the steps along the journey, rather than the destination itself. That is why Xaxis, WPP’s programmatic-focused division, is now predicating its offerings on the outcomes marketers want to achieve. In this video […]

 

NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands

One was launched seven years ago, bringing targeted TV ads to individual households before the practice was even known as “addressable”. The other appeared in 2016, tying together four suites for buying ads across devices. Now Comcast is merging NBCUniversal’s Audience Studio with Sky’s AdSmart, after the owner acquired the European pay-TV company last year. […]

 

Beyond Out-Stream – What Teads Did Next: Jim Daily

It is best known as the company which brought you out-stream, the video advertising format which serves auto-playing video advertising between text paragraphs in news stories. But Teads doesn’t want to be a one-trick pony. In this video interview with Beet.TV, Jim Daily, Teads president, explains how the vendor is branching out from out-stream. “That’s what […]

 

Vizio, Inscape Form Addressable Ad Standard Consortium With AMC, CBS, Discovery, FreeWheel, Hearst, NBCU, Disney And Xandr

Smart-TV manufacturer Vizio is teaming up with nine major media and technology companies to create an addressable advertising standard for the industry. Along with Vizio and its data unit Inscape, the consortium’s members are AMC Networks, CBS, Discovery, FreeWheel, Hearst Television, NBCUniversal, The Walt Disney Co. and Xandr, as Reuters reports. Called Project OAR (Open Addressable […]

 

AT&T Data Helps Fuel Turner’s Quest For Guaranteed Campaign Outcomes: SVP Aversano

AT&T’s more than 170 million consumer relationships—north of 140 million of them in the mobile space—generate a ton of data. For Turner, the data from those relationships will be the basis for optimizing and guaranteeing campaigns based on business outcomes. Such guaranteed optimization could emerge by late this year or early 2020, Turner’s Dan Aversano […]

 

Viacom’s Bevilacqua On The Vantage Advantage

Back in 2015, Viacom was one of the first broadcast owners to sell ads based on data about advertisers’ audiences. The product it launched to do that was called Vantage, and is now also used by rivals like Fox. In this video interview with Beet.TV, the man who runs it explains the undertaking. “How do […]

 

For Dentsu Aegis Group’s Zhang, It’s All About More Attribution, Fewer Pixels

PHOENIX — If Maggie Zhang could choose a tagline for this year it would be “prove incremental value.” Because while it’s a given that digital and television advertising works, “altogether we need to understand how each channel, each different tactic actually works and contributes to the final outcome in order to advise or inform advertisers […]

 

Vast Data Sets Need Structure To Be Effective: Amnet’s Muldoon

PHOENIX – Between legacy data warehouses and other consumer information, marketers are “drowning in massive amounts of data,” says Art Muldoon of Amnet Group US. Given that some 80% of data is unstructured, “What that means is we’re really trying as marketers to find what are the best sources of data that’s most actionable to […]

 

Legacy TV Sales Systems Need Immediate ‘Progress,’ Not Disruption: Furious Corp.’s White

Replacing legacy systems that were built to power linear television advertising sales isn’t the answer to cope with today’s increasingly complicated selling landscape. It’s complementing those systems with an enterprise offering that frees up manpower, according to Furious Corp. Chief Product Officer JT White. “The biggest thing that I hear from sellers right now is […]

 

Mapping Identity is the “Holy Grail” in the Advanced Television Universe — Coming into Focus on March 5 at Beet Forum

The need for industry collaboration is a consistent theme when advanced television is discussed. Nowhere is this more salient than in the quest to determine the identity of individual viewers and design unduplicated reach curves for advertising. Because while unduplicated reach has been attainable in digital media, “when we start to include television or traditional […]

 

Sleep Number Is First To Use BrightLine’s New Single-Click Ad Format On Hulu

Sleep Number is the first marketer to use BrightLine’s new single-click-contact advertising offering on Hulu for viewers who want to receive product information via email. “It’s exciting because it’s in line with the way that direct-to-consumer brands operate in the marketplace,” says BrightLine Founder & CEO Jacqueline Corbelli. The new solution is a “seamless overlay” […]

 

Three Steps To NBC’s ‘Single Decision Brain’: FreeWheel’s Rooke

When Digiday reported recently how Comcast-owned NBCUniversal was beginning to use FreeWheel, its ad-tech software stablemate, to schedule linear TV ads, it set industry tongues wagging. That sort of integration requires extensive infrastructure development. But bigger things are coming, says James Rooke, FreeWheel GM, publishers, who explains the workings in this video interview with Beet.TV. […]

 

4INFO Is ‘Connective Tissue’ For Cross-Screen Video Identity: CEO Jenkins

While a “TV identity graph” may sound simple, it consists of a whole lot more than television sets. To the tune of some 6.9 connected screens in the average household, according to 4INFO CEO Tim Jenkins. “It’s interesting that somebody would try to separate television from the broader identity ecosystem,” Jenkins says in this interview […]

 

Join Beet.TV and the Boys & Girls Clubs of Puerto Rico in NYC on February 5 at Xandr

Please join me, your colleagues and executives from the Boys & Girls Clubs of Puerto Rico for an update on the island’s children and the essential work of the Clubs. Tuesday: February 5 at Xandr/AT&T 1 Rockefeller Plaza, 5th Floor 8:30 a.m. – 10:00 a.m. The program will include an update on the island and […]

 

Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski

Programmatic technology may have grown up transacting remnant display ad inventory, but its increasing application to deliver ads to TV screens looks a world away from the advanced tech’s humble beginnings. In this video interview with Beet.TV, video publisher ad tech maker Telaria’s CEO Mark Zagorski says that “premium” publishers of video that reaches the […]

 

Beet is Toasted in Vegas by the Greats: Irwin Gotlieb, Dave Morgan, Terry Kawaja, Randall Rothenberg and Kirk McDonald

LAS VEGAS –  A huge thank you Sarah Hofstetter, Bryan Wiener and the Comscore crew for hosting an awesome party at the Cosmopolitan on my birthday (1/8) and to celebrate Beet.TV’s thirteenth year.  Thirteen, a milestone in digital publishing, maybe?   A reason enough for a party, why not! I was honored that so many good […]

 

Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment

It has been in operation for 12 years now, and video ad technology firm Innovid is welcoming 2019 by taking a $30 million new investment round. The new money comes from Goldman Sachs’ Private Capital Investing, a new backer for the company. It is a Series E – the latest of nine rounds now totalling $95.1 […]

 

Amazon Buys Itself A Place In Ad Platform Face-Off: Essence’s Wilensky

2018 was the year Amazon became the number-three digital ad platform in the US, according to eMarketer‘s analysis. And that tipping point coincided with a large-scale new bearishness that plagued its rival tech platforms, as concerns over ad practices, mental health and democracy coalesced to dog Facebook and Google. So, who will be winning the race […]

 

GroupM Seeks To Simplify Offerings, Diversify Talent Mix: CEO Castree

The year 2018 was one of considerable change for WPP, from the top of its management to its various operating companies and GroupM offerings. But it’s possible to map the road forward largely with one word: simplify. As in, make things as simple as possible for the biggest of clients and the teams within GroupM […]

 

INVIDI Buys Ooyala’s AdTech Unit, Will ‘Reinvest’: Anderson

LONDON — The new owner of Ooyala’s adtech unit has promised to “reinvest” in the company as it bids to embrace a continuing digital advertising opportunity. INVIVI, which facilitates addressable advertising systems for global TV platforms, is acquiring what it calls “the advertising technology division (formerly Videoplaza) of Ooyala”. That amounts to Pulse, a software-as-a-service […]

 
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