Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin

Disney this week named Samba TV as its first official measurement partner amid a broader effort to provide marketers with more tools to analyze their advertising campaigns. Brands will have access to Samba TV’s True Reach and Frequency platform for deeper insights into audiences among a variety of connected devices including smart TVs. “We’re no […]

 
 

VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus

Comcast Advertising, a division of the media and communications giant, reached a deal with VideoAmp to include aggregated viewership data from the Comcast footprint into its currency-grade measurement. The increased coverage will support local, national and cross-platform audience ratings and impression measurement to help media buyers and sellers determine their value. “The incorporation of response-level […]

 
 

Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

If you thought that the latest chapter for Yahoo, following its recent sale by Verizon, would be played out in the shadows, Elizabeth Herbst-Brady has something to say. Verizon sold its Verizon Media Group for $5 billion to Apollo Global Management, a private equity firm, in a deal which closed in September. In this video […]

 
 

Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine

Until now, the promise of targeted TV advertising has been held back by its available time slot within cable systems. But that is about to change, as Canoe Ventures announces four national programmers – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia – are enabling expanded national addressability. In this video interview with Beet.TV, Noah Levine, Head of […]

 
 

Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang

Vizio has been building itself a powerful offering in the application of its viewer data for ad sales on its platform. Now it is ready to extend the offering off the platform, too. In this video interview with Beet.TV, Oz Lang, vice president of product management at the TV maker, explains a just-announced deal through […]

 
 

Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen

If some in the industry were hoping the current proliferation in new media measurement currencies would settle down in to consolidation, Justin Rosen has some news. Recently, the energy about the TV industry moving beyond its traditional Nielsen measurement system crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing […]

 
 

Olympics Spur High Completion Rates for TV Ads: iSpot.tv CEO Sean Muller

The Olympic Games generate billions of dollars in advertising sales as one of the few events with a global audience. This year’s television coverage Winter Olympics is Beijing is noteworthy for its extensive distribution among streaming channels, reaching viewers on connected devices such as smart TVs. Ad-measurement company iSpot.tv has been running tests with network […]

 
 

Undercounted Ads Are Costly for Media Companies: VAB’s Sean Cunningham

Audience measurement and verification are a cornerstone of a properly functioning media market, helping buyers and sellers of advertising to negotiate prices fairly. After the Media Rating Council last year suspended its accreditation of Nielsen’s TV ratings services, trade group VAB renewed its call for changes to the way viewership is tabulated. “We had had […]

 
 

How Retail Media Networks Win-Win-Win: McKinsey’s Huang

Not so long ago, retailers were merely the advertisers. Now, in the world of ecommerce, they have become the ad network, too. That is why more and more ecommerce operators are transforming into ad destinations. In this video interview with Beet.TV, Jess Huang, Partner, McKinsey & Co., explains the trend could soon turn into a […]

 
 

Marketers Are Demanding More Actionable Metrics for TV: Samba TV’s Cole Strain

The major shift in people’s television viewing habits between traditional linear television and streaming video has challenged advertisers and media companies to measure that activity more accurately. Marketers are demanding metrics that help them to avoid oversaturating some media channels while neglecting others. “It’s clear that advertisers are having a problem seeing this in their […]

 
 

Mediaocean’s Goldman Sets Sail For 2022 Ad Growth

For Mediaocean, 2022 may have started with the cancellation of its planned big events at Consumer Electronics Show in Las Vegas. But, after quickly pivoting to digital delivery, the company is forecasting ad buyers, too, will be leaning into new channels. In this video interview with Beet.TV, Mediaocean chief marketing officer Aaron Goldman explains what […]

 
 

LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round

LONDON — LoopMe, an outcomes-based advertising platform, plans several new outcomes for itself, after taking a big $120 million funding round. The new money comes from Mayfair Equity Partners and values LoopMe at $200 million. Previous rounds had totalled $32.2 million, according to Crunchbase. In this video interview with Beet.TV, Stephen Upstone, CEO and Founder, […]

 
 

NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront

January 2022 is shaping up to herald a Cambrian explosion of new video currencies. NBCUniversal says it has picked iSpot.tv as its first cross-platform Certified Measurement Partner for cross-screen video, starting with a “test-and-learn” approach for the “alternative currency” with Publicis Media this Q1. That will lead to “massive pilots” for the 2022 Olympic Winter […]

 
 

NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory

Global TV and digital ad buyers that want to buy across international borders are getting a leg-up from a partnership between the US’ NBCUniversal and Europe’s RTL AdConnect. Announced today, the partnership will help NBCUniversal offer its advertising customers the ability to extend their ad footprint internationally, by representing what RTL AdConnect calls its Total […]

 
 

‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS

Pilots have begun in which the ad agency Dentsu will test using VideoAmp metrics, not Nielsen or Comscore, to measure ViacomCBS viewership. It is one more way in which media and agency businesses are looking for an alternative to traditional measurement. In this video interview with Beet.TV, Brad Stockton, SVP, US National Video Innovation, Dentsu, […]

 
 

NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers

The company had already streamlined its considerable ad sales offering as ertising/oneplatform/. Now NBCUniversal is consolidating the under-the-hood data that powers it all. In this video interview with Beet.TV, John Lee, Chief Data Officer, NBCUniversal, details the company’s newly-launched data platform, dubbed “NBCUnified”. Data difference The new NBCUnified platform comprises NBCU ID, Data Marketplace and […]

 
 

IAS CEO Utzschneider Welcomes 2022 With New “Context”

Having raised $270 million from an IPO in 2021, ad verification company Integral Ad Science (IAS) is continuing an acquisition trail designed to accelerate key growth areas. The company has acquired Context, a Paris-based digital content classification company. Here is is the press release. In this video interview with Beet.TV, IAS CEO Lisa Utzschneider explains […]

 
 

‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV

More brands are coming to recognize the potential of connected TV ads – targeted planning, buying and even measurement of consequential outcomes, on an engaging screen. But, in the era of first-party data, how can they bring their own customer and prospect data to the party? Samsung Ads is launching Samsung Onboarding Partner Program, to […]

 
 

Criteo’s IPONWEB Acquisition Fuels First-Party, Open-Internet Future: CEO Clarken

PARIS – If Criteo wanted to build itself a bridge to the post-cookie future, it could do worse than acquiring the company that built much of contemporary ad-tech. That’s what the French company is aiming to do with its proposed $380 million of IPONWEB. In this video interview with Beet.TV, Criteo CEO Megan Clarken explains […]

 
 

Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior

Brian Lin can see the future – but the broadcast executive is helping advertisers act on it today. The SVP of product management and advanced advertising at Hispanic broadcaster Univision just unveiled a new way for advertisers to understand the likely success of particular inventory moments, before they buy the ads. In this video interview […]

 
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