Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0

The Trade Desk’s new deal with a Publicis Groupe agency division gives it a boost as it aims to popularize its audience identity system across the industry on a non-profit basis. Publicis Groupe’s Epsilon is integrating its CORE ID, a audience identity system for Publicis’ clients, with The Trade Desk-based Unified ID 2.0, a post-cookie […]

 
 

Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive

Little by little, the advertising world is picking up the pieces left by the deprecation of third-party cookies, creating alternative mechanisms to reach digital audiences. In the latest, Publicis Groupe is partnering with The Trade Desk to integrate their two respective identity solutions. In this video interview with Beet.TV, Joe Doran, chief product officer of […]

 
 

IRIS.tv Nails $18 Million Round led by Intel Capital

LOS ANGELES – IRIS.tv is taking an $18 million Series B funding round to tackle problems in connected TV and online video advertising. The LA company offers a contextual video marketplace which uses natural language processing to automatically add and structure video metadata, helping ad buyers decide which inventory to buy against. In this video interview […]

 
 

TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’

With a glass half-full, the era of addressable and connected television promises advertisers precision targeting to individual households and digitals-style, data-informed ad planning. Many in the industry with the scars from trying to make it happen would tell you a different story. That is why, in the last two years, we have seen a series […]

 
 

Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal

SAN FRANCISCO – Samba.tv, the company whose software reports TV viewing behavior from millions of American devices, says it has to change tack to cope with changing privacy expectations. Launched in 2008 and backed by investors including Mark Cuban, the outfit works by having software embedded on the chipsets of millions of viewing devices which […]

 
 

TripleLift Investment Funds Next Innings For CTV: Lewine

TripleLift, the ad-tech company that was founded to enable scaled and automated trading of native ad formats for publishers, is taking an investment from Vista Equity Partners to fund its continuing push into connected TV (CTV). Vista, a enterprise software investment firm with 480 private equity deals under its belt, already owns several leading ad-tech […]

 
 

‘Hispanic Market Should Be Foundation in Marketing Plans’: Univision’s Donna Speciale

Advertisers seeking to reach a high-growth consumer group must have a strategy for the Hispanic market. With Generation Z emerging as the most multiethnic group in U.S. history and the Hispanic population forecast to expand 20% to 74.8 million people this decade, marketers can’t ignore a huge market with growing spending power. “The Hispanic market […]

 
 

Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes

In a further sign that industry companies are coming together to help all boats rise, Fox and Comcast have done a deal through which addressable, household-targeted ads can be sold in Fox-portfolio on-demand video viewed over Comcast Xfinity boxes. The deal sees FreeWheel become the technology enabler for Fox channels including its AVOD service Tubi […]

 
 

With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore

With e-commerce sales expanding faster than the advertising market, the integration of content and commerce has become a bigger priority for media companies. The pandemic sped up this convergence as consumers shunned brick-and-mortar stores and spent more time shopping from home. NBCUniversal, which today is hosting its One21 event to showcase its One Platform that […]

 
 

‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman

Mediaocean is transforming its advertising software suite for the age of convergence, pulling together its products into a single platform. The move follows the recent integration with 4C, which Mediaocean acquired last year to expand into social media, e-commerce and connected TV advertising. “We are unifying all our products into an omnichannel advertising platform,” Aaron […]

 
 

Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance

According to the accepted depiction of the marketing “funnel”, television is a medium marketers best use to drive initial brand awareness. But that is only because, without access to return-path data, TV has never been able to boast the kinds of user attribution that new digital media do. Now that TVs have got connected, however, […]

 
 

‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn

DENVER – As television advertising becomes more addressable and its creative becomes more personalized for households, the volume of commercials is expected to grow dramatically in the next few years. That growth will make automation of ad management a necessity for marketers, agencies and media channels. Amid the demand for streamlined work flows, Comcast Technology […]

 
 

Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads

If you were to chart their rise, graphs are having a moment. Over the last few years, we have heard of “the social graph” and of “identity graphs”. Now there is another piece of infrastructure that has entered the ad industry lexicon – the “device graph”. In this video interview with Beet.TV, Scott Schiller, chief […]

 
 

NBCU Unlocks Its Full Inventory in Designated Local DMA’s with “Spot On,” Powered by FreeWheel

As cities and states enacted different lockdown policies during the pandemic, advertisers were challenged to customize their messaging for local media markets. At the same time, they were looking for scale within those local markets with their television advertising. “The pandemic reminded everyone that what works in New York might not work in Florida,” Shawn […]

 
 

Defining a Different DSP: How “People-Based ID” Works: Viant’s Vanderhook

At this point, everyone in advertising knows the world of digital ad targeting is moving away from technologies like cookies. But, when executives talk about migrating to “people-based” methods in their place, what does that really mean? In this video interview with Beet.TV, Viant CEO Tim Vanderhook explains what a “people-based” demand-side ad platform really […]

 
 

Pooja Midha Joins Comcast Advertising, Following Her “North Star” to TV Transformation

Pooja Midha, a longtime advanced TV executive at MTV and Disney, and most recently CEO of true[x], has joined Comcast Advertising as Chief Growth Officer, a new position, the company announced on Thursday. We sat down with her to talk about her vision o the industry and her decision to join Comcast. She speaks about […]

 
 

TransUnion Injects Identity Into Blockgraph

The cable TV industry initiative aimed at securely sharing viewer data whilst keeping privacy in mind just levelled-up, by striking a partnership that gives it access to a huge consumer identity graph. Blockgraph – owned by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS – is partnering with TransUnion, the consumer data company which has been […]

 
 

Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw

LOS ANGELES – The journey to the future of advertising identity is long and winding. Amid the deprecation of third-party cookies and limits on other tactics like mobile identifiers, the industry is striving to develop new methods with which to identify audiences. In doing so, perhaps it has become so used to reading about forthcoming […]

 
 

Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising

SAN JOSE, CA – In a major development in the maturity of national TV advertising addressability, Roku will acquire the advanced TV operations of Nielsen as part of a strategic partnership, the two companies announced today. The deal brings a robust offering of ACR (automatic content recognition) from Nielsen to an existing ACR operation at […]

 
 

In Production: A New Series on Diversity & Inclusion, hosted by Disney’s Rita Ferro – All for the Kids of Puerto Rico

SAN JUAN/NEW YORK – Busy times here at Beet.TV with a number of projects underway and planned. One of the most exciting is our new series on diversity and inclusion with interviews with our colleagues of color who tell of their journeys and hopes for a more inclusive industry and society. It is a continuation […]

 
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