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What lies at the intersection of Madison Avenue and Wall Street? As someone once described as “Madison Avenue’s de facto chief economist”, Brian Wieser has brought incisive analysis to the evolving advertising business. As senior research analyst for Pivotal Research Group, Wieser carved a niche with sharp commentary on major media stocks, before going in-house […]

Publishers now have another way to quantify their digital carbon footprint, after ad network Sharethrough agreed to pay for a year’s worth of carbon measurement service by 51toCarbonZero on their behalf. Sharethrough is calling it the Net Zero Publisher Program. As well as footing publishers’ 51toCarbonZero bill, Sharethrough is also able to create a Sharethrough’s […]

After a year in which a report warned YouTube ad buyers may fall foul of brand safety concerns, a member body representing video, TV and ad-tech companies says the industry needs to consolidate its different transparency standards. This summer’s Adalytics study came before a recent ANA research piece found widespread programmatic supply chain transparency concerns. […]

If the idea of letting a multitude of identity technologies bloom is going to yield favor rather than fragmentation, the industry will hope that those standards can rapidly integrate. That is just what LiveRamp has been doing, signing its latest deal to create interoperability for its own solutions and those of Yahoo ConnectID. In this […]

Envision a world where data sets seamlessly integrate, where advertisers can effortlessly understand their engaged audience. That is the future Kevin Krim of EDO – a data, measurement and analytics company – wants to see. Back in the summer, the company partnered with Nielsen to plug their data into their respective platforms. In this video […]

This July, we introduced our newest Beet Retreat. It was held in  the picturesque southern Berkshires town of Salisbury, Connecticut.  I am proud to say, it was very well received by 80 industry leaders. In addition to the essential conversations and great times, we raised over $18,000 at a charity auction benefiting BreastCancer.org. The Retreat […]

Advertising services and software company Mediaocean reintroduced Flashtalking with updated branding and a website to reflect the expanding needs of advertising agencies and their clientele. The rebranding highlights Flashtalking’s tools for customizing the creative content of digital advertising and a growing role for generative artificial intelligence, the technology that powers apps such as ChatGPT. “We’re […]

Yahoo is known for many things – search, email, fantasy sports. TV? Not so much. But the company is on a mission to change that perception. According to Adam Roodman, SVP Ads Product & Strategy at Yahoo, connected TV advertising has been a major growth area for several years – but many outside the CTV ad […]

NEW YORK – This year’s CIMM Summit arrives as the media, marketing and adtech industries debate the best ways to set the value of cross-platform advertising for brands of all sizes. “We’re 18 months to two years into a transition to a multicurrency marketplace,” Jon Watts, managing director of the Coalition for Innovative Media Measurement […]

Manufacturers of the devices we use to watch content have an upper hand when it comes to measuring consumption. Increasingly, they are partnering with organizations who can measure the consequential impact of the ads seen on those screens. “More and more, our clients are asking for outcome-based approaches,” says Serge Matta, Global Chief Commercial Officer, […]

In a competitive market, retailers often like to forge their own path. In a digital media world that is increasingly fragmented, that could be a recipe for confusion. So the media wing of grocery chain Albertsons has taken a brave step, pushing for standardization across the burgeoning retail media arena. At Cannes Lions in June, […]

Nielsen has a new CEO, after five dramatic years in the media measurement arena. Karthik Rao, previously CEO of Nielsen Audience Measurement, is promoted to the overall role, 23 years after joining the company, taking over from David Kenny. In this video interview with Beet.TV in February 2023, which we are republishing here, Rao said […]

iSpot.tv acquired media-measurement company 605 to expand its customer footprint across brands, TV networks and streaming publishers. Terms of the deal weren’t disclosed. The acquisition bolsters iSpot’s measurement solutions for video and TV advertising effectiveness, especially in business-outcome attribution, advanced audience measurement, media planning and data science managed services, the company announced. “The rationale for […]

SALISBURY, CT – The digital media industry is buzzing about advanced TV data. In that mix, many in the supply chain have come to record TV as just another form of video. But Moe Chughtai, Global Head of Advanced TV at MiQ, urges us to remember that “TV is TV” and needs to be treated […]

Beachfront on Tuesday named media and ad-tech veteran Frans Vermeulen as strategic adviser to the company, which specializes in sell-side ad-serving for convergent television. He will focus on Beachfront’s go-to-market strategy and harnessing its connected television (CTV) ad-serving technology to help media owners, programmers and distributors. “We’re about to enter a new period of television […]

As an entrepreneur who started a company with seed capital, built it up and sold it to a strategic buyer, André Swanston is well familiar with every stage of business growth. He co-founded the audience measurement and data-management platform Tru Optik, which consumer data company TransUnion acquired three years ago for what was described as […]

Diagnosed with breast cancer at age 29, her perspective on the priorities of work and personal life were profoundly changed. For Cara Lewis, it has made her a “better leader,” making her more empathetic, understanding. We spoke with the dentsu Chief Investment Officer about her journey and her role as an advocate for breast cancer […]

TV ad targeting is becoming ever more precise, with a new integration between NBCUniversal and Blockgraph the latest piece in the puzzle. The pair are today announcing they are collaborating to support more efficient matching of their respective first-party data sets. Blockgraph CEO Jason Manningham has previously told Beet.TV the company aims to help activate […]

Uber will soon introduce full-length video ads for the first time on its ride-hailing app, food delivery service Uber Eats and alcohol sales platform Drizly, the company announced. The ads will appear on the main Uber app while customers wait for drivers to arrive and during their trips, Mark Grether, vice president and general manager […]

MadHive is valued at almost $1 billion after receiving a $300 million private equity investment from Goldman Sachs to accelerate its connected TV advertising platform. The company, which had only raised $7 million previously, is aiming to help broadcasters move off an “antiquated” software stack for ad sales and delivery. In this video interview with […]