Advertisers Can Attain 100% Incremental Reach on CTV: Simpli.fi’s James Moore

Marketers are looking for ways to reach consumers through linear and connected television (CTV) without showing the same ads to the same viewers too many times. Advertising automation platform Simpli.fi recently introduced the ability to provide buyers of linear TV advertising with complete incremental reach on CTV. “One of the number one challenges with buying […]

 
 

Integration With Amazon’s Ad Marketplace Supports CTV Growth: IRIS.TV’s Richie Hyden

As marketers shift their ad spending to streaming platforms, they’re also looking for reassurances that their commercials appear within brand-safe shows. Connected TV publishers can offer more information about their programming to advertisers through Amazon’s digital advertising marketplace following a recent integration with video data platform IRIS.TV. “We’re going to increase the available inventory for […]

 
 

Fan Experience for ‘House of the Dragon’ Marks Stronger Ties with CTV Partners: Roku’s Grace Lam

Roku helped viewers celebrate the premiere of HBO Max’s much-anticipated “House of the Dragon” with an exclusive fan experience on its streaming devices. Featured content included trailers, theme packs and special looks at the characters in the series, whose action takes place 200 years before the events in the hit fantasy show “Game of Thrones.” […]

 
 

Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen

With digital audience identifiers waning in usefulness, many ad buyers are once again looking back toward “quality” media opportunities. But that quest for “quality” doesn’t just mean media – it also means middlemen. In this video interview with Beet.TV, Frans Vermeulen, VP Strategy & Market Development, TransUnion, explains why the supply chain must also clean […]

 
 

VidMob’s $110M To Accelerate ‘Creative Intelligence’

A platform helping advertisers customize and scale their video ads across digital channels is taking new investment to scale itself. VidMob, based in New York with 13 global offices in 50 countries, announced a $110 million Series D investment led by Shamrock Capital, along with ID Fund, Drive by DraftKings, eGateway and PROOF. In this […]

 
 

Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth

On the same day Google again delayed phasing out Chrome cookies, a startup founded by two ex-Googlers raised a big funding round to provide an alternative ad targeting mechanism. Seedtag is one of several ad-tech firms whose software reads cues in content to provide “contextual targeting” attributes, considered a replacement for waning audience targeting methods. […]

 
 

Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke

As marketers seek to reach consumers among a variety of media channels and electronic devices, Comcast Advertising is working to help them to harness data to improve their targeting. “We’re really proud of the work we’ve done across Comcast Advertising more broadly at enabling more programmers and networks to be lit up by addressable enablement,” […]

 
 

Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media

In a big research exercise, IBM had already found that digital ad algorithms can exhibit bias toward particular groups. Now it wants to open-source a solution. Last year, IBM ran its AI Fairness 360 (AIF360) toolset, which aims to uncover unintended biases in machine learning workflows, on 10 million impressions of an Ad Council campaign, […]

 
 

GroupM Teams With iSpot.tv to Improve CTV Ad Viewability

GroupM launched an effort to create new standards for viewability and measurement of advertising that appears on connected television (CTV). The ad-buying giant, a unit of WPP, will have exclusive access to a new software tool that media-measurement firm iSpot.tv is developing to verify that commercials appear on streaming video. The test product, iSpot CTV […]

 
 

DIRECTV Drawn To Magnite To Make Traditional TV Programmatic

Fresh from a host of announcements, sell-side ad platform provider Magnite says it has been picked by DIRECTV for programmatic ad sales enablement. The company will extend programmatic automation to DIRECTV’s traditional TV inventory. That will start with on-demand, working work enabling linear for programmatic by next year as a goal. We're excited to announce […]

 
 

Beet.TV to Debut Global, One-to-One `Connection´ Platform at Cannes Lions

Having built an influential network in the past 15 years through YouTube, social media and a growing e-mail database of industry leaders, Beet.TV will launch a service to establish enduring one-to-one relationships through intelligent matching and streamlined introductions. The offering, called BeetConnect, is free. It will be available to our email subscribers, our followers on […]

 
 

Digital Video Advertising Gives Framework for CTV: MiQ’s Moe Chughtai

Consumers are spending more time watching video on televisions connected to the internet, giving advertisers more opportunities to reach them through ad-supported streaming services. The convergence between linear television and digital video is culminating in connected TV (CTV). “What’s interesting about CTV specifically is if you look at the mechanism by which users get their […]

 
 

Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale

Fresh from merging with Grupo Televisa of Mexico, U.S. Spanish-language broadcaster Univision is pitching during the 2022-23 TV upfronts ad sales season with a bullish message. Ahead of the deal, Univision had been building its streaming business by acquiring ad-supported platform ViX, planning to integrate it with its own PrendeTV. They relaunched as a combined […]

 
 

Peacock Doubles Audience to 60 Million as Viewers Flock to Streaming Video: NBCUniversal’s Laura Molen

NEW YORK – NBCUniversal has more than doubled the audience for its Peacock streaming service to 60 million monthly active users since last year. The media company today is touting its streaming growth in an upfront sales presentation that covers its content, technology and partnerships. “We are so thrilled that in less than two years […]

 
 

Bologna Ready To Release CTV’s ‘Commercials On Steroids’

Mike Bologna is expecting a speed of industry change appropriate for someone just named “chief accelerator”. The advanced TV industry veteran recently joined BrightLine, which offers ad formats for connected TV, after previous stints at HyphaMetrics, one2one Media, MODI Media and GroupM. In this video interview with Beet.TV, Bologna explains why this year’s upfronts TV […]

 
 

NBCU Offers Brands Shoppability With New Ad Offerings

These days, it isn’t just content that gets an annual showcase moment. For NBCUniversal, the software is the star, too. A week after presenting its programming roster to ad buyers at its Peacock Upfront, the company is also unveiling the full list of its 2022 Commercial Innovations, a slew of ad formats. In this video […]

 
 

Peacock Preens For Performance With New Ad Manager

NBCUniversal doesn’t only want TV to be used as a brand-building medium. It is also going after the other end of the funnel. In a new move, the company is making a strategic investment in TV ad-tech software vendor tvScientific to launch Peacock Ad Manager, a new self-service ad-buying platform with attribution. In this video […]

 
 

Finecast’s Progress: Taking Advanced TV Ads To 14 Markets

LONDON – It started with an aim to stitch together the advanced TV ad targeting opportunity in its native UK. Now GroupM’s Finecast is embarking on a global roll-out, intent on driving up the commercial potential of the channel. In this video interview with Beet.TV, Finecast’s CEO Nicola Lewis explains the expansion. Helping advertisers “What […]

 
 

InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0

A big new partnership deal promises to swell the practice through which advertisers use so-called “clean rooms” to activate their first-party customer data alongside other datasets. InfoSum, a data collaboration platform, says it will integrate with The Trade Desk, which offers a demand-side platform (DSP),  data management platform (DMP) and its Unified ID 2.0 (UID). […]

 
 

ISpot.tv Receives $325 Million Investment From Goldman Sachs to Expand TV Ad Measurement

ISpot.tv, a company whose software helps advertisers to measure the reach of TV and streaming-video campaigns, today said it had received a $325 million investment from Goldman Sachs Asset Management. ISpot’s platform recognizes content in real time and organizes metadata to tell which commercials play during ad breaks.  It also gives marketers a way to […]

 
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