BBC Has Massive Digital Offering of the London 2012 Olympics (in the U.K.)

LONDON – The BBC's promise to deliver coverage of every Olympic sport from every venue, will mean 2,500 hours of live coverage, across 24 simultaneous live streams, on PCs, tablet devices, connected TVs and mobile phones, says its Head of Product, Sport and London 2012, Cait O'Riordan, in this video interview with Beet.TV


Video Content Delivery via Multi-Screen Drives Consumption, Brightcove’s Whatcott

LONDON – Giving customers more screen time by driving content through apps, mobile devices and smart TV platforms, will grow news organizations' video consumption in the future, says Brightcove's Marketing Chief Officer, Jeff Whatcott in this video segment from the recent Beet.TV journalism summit.


Outbrain COO: Titles And Thumbnails Essential For Effective Content Sharing

The title and thumbnail accompanying online content plays an impertative role in how effectively it shared on the social media space, says the content recommendation firm, Outbrain's COO, David Sasson, in this interview with Beet.TV


Brightcove’s Whatcott: Content More Discoverable Via Mobile Web Than Apps

LONDON – Content is more discoverable via mobile web than apps, which prevents visibility to search engines, says Brightcove’s marketing chief, Jeff Whatcott, in this video interview with Beet.TV


Video Ad Platform, Unruly, Launches Social Video Lab

Video advertising platform, Unruly's new 'Social Video Lab' is designed to increase the ROI for brand videos, by providing a plethora of metrics that communicate the level of consumer engagement with the video content, says the president of Unruly's American unit, Art Zeidman in this interview with Beet.TV


UK Soccer Team, Manchester City, To Grow Mobile And Social Video

BOSTON — Manchester City Football Club will grow its mobile and social video content, as part of the club's longterm digital strategy, says its Digital Head, Russell Stopford in this video interview with Beet.TV


3Play Media’s Interactive Video Transcripts Increases SEO

BOSTON- Video company, 3Play Media's interactive transcripts linking text to a video's audio/visual content, is helping firms make their video more accessible, searchable and engaging says its Co-Founder, Josh Miller, in this video interview with Beet.TV


Outbrain CEO: Good Content Titling Makes For Effective Sharing

Good titling will make for effective sharing via social media says the content recommendation firm, Outbrain's CEO, David Sasson, in this interview with Beet.TV


HOLLYWOOD UGC: Verhoeven’s ‘Tricked’ Is Model For Future, “Social Movies”

PARIS – Dutch filmmaker Paul Verhoeven's 'Tricked,' a user generated movie born out of a TV show from the Amsterdam-based distribution and consultancy company, FCCE, is a model movie for future films spanning other languages and themes says its producer, Justus Verkerk in this video interview with Beet.TV


Video Ad Platform, Jivox’s Interactive Ads, Increase Interaction Rates

Jivox's interactive online video advertising platform is increasing click through rates by giving consumers the option to engage with the content either via social media or other means, says its Founder Diaz Nesamoney, in this video interview with Beet. TV


‘AOL On’ To Develop Cross Platform and Mobile Support

AOL On will evolve to develop more mobile and cross platform support in the future, says its Head of Business Development, Frank Besteiro in this video interview with Beet.TV


LiveRail Launches New Video Ad Technology, Checkpoint

The online video ad company, LiveRail is launching new technology, Checkpoint, that will allow publishers to control how their inventory is being bought by advertisers and agencies, says its Chief Operating Officer, Brian Kane, in this video interview with Beet.TV


SportsYapper: Twitter-like App For Sports Fans

 SportsYapper is a Twitter-like app for sports fans says co-founder Eric Goldstein, in this video interview with Beet.TV


Loyalty App, Viggle, Pays You To Watch TV

Loyalty app — Viggle, now rewards television audiences for watching their favorite shows says Head of Product, Mike Sommers in this video interview with Beet.TV


Digitas’ Eric Korsh: Geotargeting Is Shaping Digital Content

Mobile devices and the geographical location of its user, will start to shape digital advertising, says Digitas' VP and Group Director of Brand Content, Eric Korsh in this interview with Beet.TV


Facebook Fanbase Inspires MTV’s New Marketing Campaign.

When season one of MTV's hit show Teen Wolf's fanbase grew to almost one million, MTV's marketing team decided to give the captive online audience a nudge in the right direction, with a digital 'bridge' strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview with Beet.TV


Discovery’s Digital Chief: Online To Shape TV Content

Discovery Communications’ burgeoning digital content will soon shape some of the organization’s TV franchises, in terms of content, says its Chief Digital Officer, JB Perrette, in this video interview with Beet.TV


YuMe Launches Video Ad Platform Solution for Smaller Publishers

Video advertising solution provider YuMe has launched ACE for Publishers 4.0, a video ad management suite intended for publishers to execute video advertising with minimal expertise.


Discovery’s Digital Chief: Revision 3 Deal May Dictate TV Content

Discovery Communications has officially accquired web TV network, Revision 3. The online video service may soon dictate part of the channel’s analogue content, depending on show and audiences says its digital chief officer, J.B. Perret, in this interview with Beet.TV


MTV’s New Digital Strategy Grows Show Fanbase Off-Season

MTV's new digital strategy, 'Storytelling Without Borders,' is now allowing fans greater engagement with their favorite shows, off-season, says its GM for digital media, Kristin Frank, in this video interview with Beet.TV

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